The Boston Globe
1 Exchange Place, Suite 201,
Boston, 2109, MA,
United States
Boston, 2109, MA,
United States
1 617-929-7483
Media
The Boston Globe Technographics
The Boston Globe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Boston Globe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 The Boston Globe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Boston Globe has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, JazzHR by Employ for Recruiting, Applicant Tracking System in 2021, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Boston Globe is running and its propensity to invest more and deepen its relationship with Oracle , Google , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Boston Globe revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Boston Globe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Boston Globe Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2016 | 2016 |
In 2016, The Boston Globe implemented Oracle NetSuite ERP. The deployment used cloud-based NetSuite OneWorld to centralize core finance functions under the ERP Financial category, focusing on financial consolidation, reporting and accounts payable.
The implementation was scoped to manage mission-critical business processes for Boston Globe Media Partners LLC, with configuration emphasis on consolidated financial reporting, accounts payable automation and period close controls. Functional modules implemented include financial consolidation, general ledger reporting, accounts payable workflows and financial reporting orchestration aligned with ERP Financial capabilities.
Operational coverage centered on finance and accounting teams within the parent company and its publishing units, establishing standardized governance around chart of accounts, close cadence and approval workflows. Oracle NetSuite ERP was provisioned as a cloud service, aligning system configuration with centralized finance governance and automated accounts payable processing.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | JazzHR by Employ | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, The Boston Globe implemented JazzHR by Employ as its Recruiting,Applicant Tracking System on the corporate website. The public career site was instrumented to route applicant submissions directly into JazzHR by Employ for centralized intake and processing.
The implementation configured core ATS modules including job posting and career site publishing, candidate application capture and resume parsing, candidate pipeline and stage management, interview scheduling, and offer workflow. Configuration emphasized recruiter queues and hiring manager review workflows consistent with Recruiting,Applicant Tracking System operational terminology.
Operational scope focused on Talent Acquisition and HR functions, with the platform serving as the primary candidate-facing application entry point and internal tracking tool. Access controls and role-based permissions were applied to separate recruiter, hiring manager, and sourcing activities.
Governance established standardized hiring workflows, approval gates, and stage transition rules to enforce consistent candidate routing and review processes. Rollout prioritized integration with the Boston Globe career pages and internal HR processes to centralize applicant tracking within JazzHR by Employ.
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Time and Attendance | HCM |
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2010 | 2010 |
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Workforce Management | HCM |
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2010 | 2010 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, The Boston Globe implemented GumGum on their website. The Boston Globe uses GumGum within an Artificial Intelligence Marketing context to enable AI-driven contextual advertising across its digital properties.
The deployment leverages GumGum capabilities typical of the Artificial Intelligence Marketing category, including AI-driven contextual analysis, image-level content recognition, and in-image ad unit delivery to generate contextual targeting signals. GumGum is configured to inspect page and visual content to surface adjacency signals and feed programmatic decisioning for ad inventory.
Operational scope is the BostonGlobe.com digital environment, with the implementation embedded into existing ad delivery workflows and managed by the publishers ad operations function. The work focuses on monetization-related business functions such as digital advertising, audience monetization, and campaign targeting workflows.
Governance emphasizes coordination between ad operations and editorial teams to control content adjacency and placement rules, along with standard privacy and consent controls consistent with web advertising practices. The narrative centers on The Boston Globe GumGum Artificial Intelligence Marketing relationship as a site-level implementation to operationalize contextual targeting and programmatic ad servicing.
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Artificial Intelligence Marketing | AI-Powered Application |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2019 | 2019 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2010 | 2010 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Boston Globe
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Boston Globe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Boston Globe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Boston Globe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Boston Globe Technographics
The Boston Globe is a Media organization based in United States,
with around 2200 employees and annual revenues of $250.0 million.
The Boston Globe operates a diverse technology stack with applications such as
Oracle NetSuite ERP, JazzHR by Employ and GumGum,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Artificial Intelligence Marketing.
The Boston Globe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and GumGum.
The Boston Globe recently adopted applications including
USPS Click-N-Ship in 2022, Google Pay in 2021 and JazzHR by Employ in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Boston Globe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Boston Globe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Boston Globe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.