The Cda Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Cda Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 225 The Cda Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Cda Group has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, BrandMentions Platform for Brand Management in 2019, Mimecast Email Security for Secure Email Gateways (SEGs) in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Cda Group is running and its propensity to invest more and deepen its relationship with Microsoft , BrandMentions , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Cda Group revenues, which have grown to $77.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Cda Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
|
2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BrandMentions | Legacy | BrandMentions Platform | Brand Management | CRM | n/a | 2019 | 2019 |
In 2019 The Cda Group deployed BrandMentions Platform as a Brand Management application on its public website. The Cda Group used BrandMentions Platform to instrument site content and capture online brand mentions and social signals tied to its product and corporate pages.
The implementation emphasized web-level instrumentation and configuration of standard Brand Management capabilities, including mention capture, real-time alerting, sentiment tagging, and dashboard reporting. Configuration work focused on branded keyword sets and alert thresholds to surface new media mentions and social commentary relevant to CDA product lines.
Operational ownership was assigned to marketing and communications functions within The Cda Group in the United Kingdom, with BrandMentions Platform feeding role-based dashboards for PR leads and content owners. The deployment ran at the site level, providing continuous media monitoring and social listening workflows aligned to editorial and PR processes.
Governance established monitoring responsibilities, alert routing, and content triage procedures to support ongoing media response and editorial oversight. The BrandMentions Platform installation was structured as a site-level SaaS integration with centralized administration to maintain consolidated visibility across corporate and product channels.
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Customer Analytics | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mimecast | Legacy | Mimecast Email Security | Secure Email Gateways (SEGs) | CyberSecurity | n/a | 2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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