The Cda Group Technographics
The Cda Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Cda Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 225 The Cda Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Cda Group has purchased the following applications: BrandMentions Platform for Brand Management in 2019, Intuit Mailchimp Mandrill for Transactional Email in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Cda Group is running and its propensity to invest more and deepen its relationship with BrandMentions , Go Squared , Feefo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Cda Group revenues, which have grown to $77.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Cda Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Cda Group Tech Stack and Enterprise Applications
The Cda Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BrandMentions | Legacy | BrandMentions Platform | Brand Management | CRM | n/a | 2019 | 2019 |
In 2019 The Cda Group deployed BrandMentions Platform as a Brand Management application on its public website. The Cda Group used BrandMentions Platform to instrument site content and capture online brand mentions and social signals tied to its product and corporate pages.
The implementation emphasized web-level instrumentation and configuration of standard Brand Management capabilities, including mention capture, real-time alerting, sentiment tagging, and dashboard reporting. Configuration work focused on branded keyword sets and alert thresholds to surface new media mentions and social commentary relevant to CDA product lines.
Operational ownership was assigned to marketing and communications functions within The Cda Group in the United Kingdom, with BrandMentions Platform feeding role-based dashboards for PR leads and content owners. The deployment ran at the site level, providing continuous media monitoring and social listening workflows aligned to editorial and PR processes.
Governance established monitoring responsibilities, alert routing, and content triage procedures to support ongoing media response and editorial oversight. The BrandMentions Platform installation was structured as a site-level SaaS integration with centralized administration to maintain consolidated visibility across corporate and product channels.
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Customer Analytics | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2015 | 2015 |
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The Cda Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2022 | 2022 |
In 2022, The Cda Group implemented Intuit Mailchimp Mandrill as its Transactional Email solution and is using Intuit Mailchimp Mandrill on its website to support website-triggered messaging. The implementation centers on delivering transactional messages such as order confirmations, shipping notifications, and account-related notifications tied to web interactions. The Cda Group Intuit Mailchimp Mandrill Transactional Email relationship is centered on programmatic message delivery rather than bulk marketing sends.
The deployment scope on the website implies API or SMTP integration patterns, template management for dynamic message content, and delivery monitoring capabilities that are core to Transactional Email platforms. Typical functional modules in this class include transactional template orchestration, send-time personalization, and delivery analytics, which align with how Intuit Mailchimp Mandrill is being applied to site-driven workflows.
Operational integration is focused on the website layer, connecting checkout and account event triggers to the transactional mail pipeline. Governance and operational ownership are concentrated on web operations and email delivery oversight, with routine monitoring of deliverability and template versioning to support ongoing site-driven messaging. No implementation partner is listed.
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The Cda Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, The Cda Group deployed Microsoft Azure Cloud Services to host its public website and associated application workloads. The Cda Group implemented Microsoft Azure Cloud Services within the Application Hosting and Computing Services category to provide externally facing web hosting and compute capacity for its retail site, and the implementation is explicitly used on their website.
The deployment is described as a cloud-hosted architecture leveraging platform and infrastructure capabilities typical of Application Hosting and Computing Services, including scalable compute, platform-as-a-service web hosting, content hosting, and integrated operational monitoring. Operational responsibility is centered in The Cda Group IT organization for platform administration, release updates, and runtime operations, supporting the company website as the primary business function served.
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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The Cda Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at The Cda Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by The Cda Group Executives
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