Berkshire, x, SL6 9QH,
United Kingdom
The Chartered Institute Of Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Chartered Institute Of Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 The Chartered Institute Of Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Chartered Institute Of Marketing has purchased the following applications: OneAdvanced People Management for Core HR in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Chartered Institute Of Marketing is running and its propensity to invest more and deepen its relationship with OneAdvanced , Moodle , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Chartered Institute Of Marketing revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Chartered Institute Of Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneAdvanced | Legacy | OneAdvanced People Management | Core HR | HCM | n/a | 2016 | 2016 |
In 2016 The Chartered Institute Of Marketing implemented OneAdvanced People Management. The deployment targeted performance management capabilities by configuring OneAdvanced's Performance & Talent module to replace a paper based appraisal cycle with continuous performance coaching and regular check ins.
The implementation concentrated on Performance & Talent functionality, including goal setting, coaching workflows, and quarterly check in cadence, and the full OneAdvanced People Management platform was positioned within the organization's Core HR portfolio. Performance & Talent is a performance management module rather than a strict Core HR system, therefore any broader Core HR coverage is inferred from CIM's adoption of OneAdvanced's people management portfolio described in the case study.
Operational rollout covered staff across the institute, achieving 77% of staff reporting more regular quarterly check ins and noted improvements in engagement as documented in the case study. Governance adjustments emphasized ongoing coaching conversations and a move from paper forms to digital workflows within the OneAdvanced People Management implementation.
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Learning and Development | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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