The Chartered Institute Of Marketing
Moor Hall, Cookham Maidenhead,
Berkshire, x, SL6 9QH,
United Kingdom
Berkshire, x, SL6 9QH,
United Kingdom
44 16 2842 7120
Professional Services
The Chartered Institute Of Marketing Technographics
The Chartered Institute Of Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Chartered Institute Of Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 The Chartered Institute Of Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Chartered Institute Of Marketing has purchased the following applications: OneAdvanced People Management for Core HR in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Chartered Institute Of Marketing is running and its propensity to invest more and deepen its relationship with OneAdvanced , Moodle , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Chartered Institute Of Marketing revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Chartered Institute Of Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Chartered Institute Of Marketing Tech Stack and Enterprise Applications
The Chartered Institute Of Marketing HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneAdvanced | Legacy | OneAdvanced People Management | Core HR | HCM | n/a | 2016 | 2016 |
In 2016 The Chartered Institute Of Marketing implemented OneAdvanced People Management. The deployment targeted performance management capabilities by configuring OneAdvanced's Performance & Talent module to replace a paper based appraisal cycle with continuous performance coaching and regular check ins.
The implementation concentrated on Performance & Talent functionality, including goal setting, coaching workflows, and quarterly check in cadence, and the full OneAdvanced People Management platform was positioned within the organization's Core HR portfolio. Performance & Talent is a performance management module rather than a strict Core HR system, therefore any broader Core HR coverage is inferred from CIM's adoption of OneAdvanced's people management portfolio described in the case study.
Operational rollout covered staff across the institute, achieving 77% of staff reporting more regular quarterly check ins and noted improvements in engagement as documented in the case study. Governance adjustments emphasized ongoing coaching conversations and a move from paper forms to digital workflows within the OneAdvanced People Management implementation.
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Learning and Development | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2024 | 2024 |
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The Chartered Institute Of Marketing AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, The Chartered Institute Of Marketing deployed LivePerson Conversational Cloud on its website as a hosted conversational layer to support online member and prospect engagement. The implementation uses LivePerson Conversational Cloud within the Chatbots and Conversational AI category to deliver automated messaging and live-agent escalation on web sessions, with the application name LivePerson Conversational Cloud reiterated as the core vendor solution.
The deployment centers on conversational automation capabilities typical of Chatbots and Conversational AI, including natural language intent handling, scripted bot workflows, session routing to human agents, and operational dashboards for conversation analytics. Configuration focused on authoring of conversation flows and intent models, plus orchestration of bot-to-agent escalation and message persistence, aligning with standard SaaS conversational architecture.
Operationally the solution is anchored on the public website and touches digital engagement, membership services, and customer support functions, with ownership and day to day management positioned within the digital and member experience teams. Governance included iterative flow refinement and analytics review cycles to tune intents and routing, and the cloud delivered architecture reduced on premise footprint while keeping integration scope limited to website front end components.
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The Chartered Institute Of Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 The Chartered Institute Of Marketing implemented Microsoft 365 to deliver core Collaboration capabilities across the organization. Public web references indicate The Chartered Institute Of Marketing is using Microsoft 365 on their website, and Microsoft 365 is positioned as the primary collaboration and productivity platform for the institute.
The Microsoft 365 deployment centers on standard productivity and collaboration modules, including Exchange Online mail and calendaring, SharePoint Online content and intranet services, Microsoft Teams for real time collaboration and meetings, OneDrive for Business file sync and Office desktop and web applications for document authoring. Configuration signals point to tenant level governance, role based administration and information architecture work in SharePoint to support structured content and membership resources.
Operational coverage is organization wide, supporting business functions such as membership services, marketing, and professional development. Governance and workflow changes include centralized tenant administration, policy driven access control through Azure Active Directory identity services, and collaboration lifecycle management practices to organize teams and sites for ongoing content governance and compliance.
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The Chartered Institute Of Marketing Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2015 | 2015 |
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The Chartered Institute Of Marketing CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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The Chartered Institute Of Marketing ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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The Chartered Institute Of Marketing PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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The Chartered Institute Of Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Chartered Institute Of Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Managing Director | Director | Finance | |
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Company Secretary | Manager | Finance | |
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Assistant Operations and Fulfilment Manager | Manager | Supply Chain | |
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Finance Director | Director | Finance | |
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Head of Finance | Director | Finance | |
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Associate Director of Customer Experience & Operations | Director | Customer Service | |
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Interim CIO | CXO | Finance | |
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Assoc. Director of People and Organisational Development | Director | HR | |
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HR Business Partner | Manager | HR | |
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Apps Being Evaluated by The Chartered Institute Of Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Chartered Institute Of Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Chartered Institute Of Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Chartered Institute Of Marketing Technographics
The Chartered Institute Of Marketing is a Professional Services organization based in United Kingdom,
with around 350 employees and annual revenues of $22.0 million.
The Chartered Institute Of Marketing operates a diverse technology stack with applications such as
OneAdvanced People Management, LivePerson Conversational Cloud and Microsoft 365,
covering areas like Core HR, Chatbots and Conversational AI and Collaboration.
The Chartered Institute Of Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as OneAdvanced, LivePerson and Microsoft.
The Chartered Institute Of Marketing recently adopted applications including
OneAdvanced Performance & Talent in 2024, Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2020 and Twilio Segment in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Chartered Institute Of Marketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Chartered Institute Of Marketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Chartered Institute Of Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.