The Crane
Crane, St. Philip,
Six Cross Roads, BB18079,
Barbados
Six Cross Roads, BB18079,
Barbados
1246 246 423 6220
Leisure and Hospitality
The Crane Technographics
The Crane Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Crane and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 The Crane employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Crane has purchased the following applications: Infor SunSystems for ERP Financial in 2018, Sojern for Guest Management in 2018, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Crane is running and its propensity to invest more and deepen its relationship with Infor , Sojern , Travel Tripper or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Crane revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Crane intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Crane Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Infor | Legacy | Infor SunSystems | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
In 2018, The Crane implemented Infor SunSystems as its ERP Financial solution for the leisure and hospitality group headquartered in Barbados. The implementation established Infor SunSystems as the primary financial application supporting corporate accounting and treasury functions across the organization, aligning the 350 employee operation under a single ERP Financial platform.
The Infor SunSystems deployment focused on core financial modules typical for ERP Financial use cases, including general ledger, accounts payable, accounts receivable, cash management, and financial reporting and consolidation capabilities. Configuration emphasized chart of accounts standardization, automated journal processing and bank reconciliation workflows to support month-end close and statutory reporting requirements.
Prior to upgrading SunSystems in 2019, The Crane had become increasingly reliant on Excel, which drove the implementation and subsequent governance changes. The project included rollout and process standardization across finance and accounting teams, instituting formal close procedures, role-based access controls and data governance to reduce spreadsheet-driven reconciliations and centralize transactional finance operations.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, The Crane implemented Sojern as its Guest Management application. The deployment uses Sojern on the public website to capture guest intent and centralize online guest interactions for the Barbados resort.
Sojern was configured to support guest profiling, behavioral tracking, and campaign orchestration modules, instrumenting the website for consented data capture and audience segmentation. Operational ownership was assigned to marketing and revenue functions at The Crane, aligning Sojern with reservations and guest engagement workflows and applying site-level tagging and configuration controls for governance and staged rollouts.
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, The Crane implemented Microsoft 365 as its primary Collaboration platform across corporate operations in Barbados. The deployment consolidated productivity and communications for the hotel group’s corporate staff covering functions such as reservations, marketing, finance and guest services into a cloud hosted Microsoft 365 tenant.
The Microsoft 365 implementation reflects standard Collaboration capabilities, including cloud email and calendaring, Microsoft Teams for real time communication, SharePoint and OneDrive for document management and coauthoring, and Office desktop and web apps for content creation. Public website references to Microsoft 365 confirm Microsoft 365 services are surfaced in website contexts, indicating tenant level configuration with centralized administration to govern identity and access controls and document collaboration policies.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2018 | 2018 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Crane
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Crane Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Crane IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Crane digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Crane Technographics
The Crane is a Leisure and Hospitality organization based in Barbados,
with around 350 employees and annual revenues of $40.0 million.
The Crane operates a diverse technology stack with applications such as
Infor SunSystems, Sojern and Microsoft 365,
covering areas like ERP Financial, Guest Management and Collaboration.
The Crane has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Sojern and Microsoft.
The Crane recently adopted applications including
About Livefyre in 2021, Cloudflare CDN in 2021 and DigitalOcean Droplets in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Crane’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Crane’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Crane technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.