Dune London
Dune London Technographics
Dune London Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dune London and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 886 Dune London employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dune London has purchased the following applications: Infor SunSystems for ERP Financial in 2015, Benefex OneHub | Benefits for Benefits Administration in 2014, FreeWheel Demandsuite for Agency Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dune London is running and its propensity to invest more and deepen its relationship with Infor , Google , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dune London revenues, which have grown to $118.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dune London intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dune London Tech Stack and Enterprise Applications
Dune London ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2015 | 2016 |
In 2015, Dune London implemented Infor SunSystems as its core ERP Financial application to consolidate finance and commercial analysis. The Infor SunSystems deployment was configured to analyse sales, margins, royalties and costs, and to post accruals journals to ensure the financial statements reflect an accurate position.
The implementation emphasized core ledger and financial reporting capabilities within Infor SunSystems, with configuration for accruals journal posting and cost analysis workflows. Standardized journal templates and posting sequences were used to automate recurring accrual entries, and reporting configurations were tuned to surface margin and royalty metrics alongside period-end balances.
Operationally the scope centered on finance and commercial reporting functions, with Infor SunSystems used to manage royalties and cost tracking relevant to retail operations. Governance changes focused on formalizing accruals journal workflows and financial control points, aligning accounting procedures to the system posting logic so reported statements matched the recorded accruals and cost allocations.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Dune London HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benefex, a Zellis Company | Legacy | Benefex OneHub | Benefits | Benefits Administration | HCM | n/a | 2014 | 2014 |
In 2014, Dune London implemented Benefex OneHub | Benefits to address employee programs in the Benefits Administration category. The deployment leveraged Benefex RewardHub technology as the configurable platform for scheme configuration, enabling the Benefex OneHub | Benefits application to be shaped to Dune London requirements and branded benefit communications.
The implementation included core modules common to the vendor offering, specifically flexible benefits and online benefits enrollment, pension auto-enrolment, total reward statements, discounts and cashback programs, financial education content, communications modules, and pensions and benefit broking capabilities. Benefex OneHub | Benefits was configured to support scheme design, participant enrollment flows, and ongoing benefits communications and statement generation.
Operational responsibility and coverage centered on Reward and Benefits and HR functions across Dune London in the United Kingdom, with program management tracked through ProjectManager.com for ongoing project governance. The Benefex RewardHub setup was scoped to client-specific scheme design, client website testing for functionality, and scheme renewal evaluation workflows that tied into HR administration processes.
Governance and rollout activities included designing and refining client scheme designs, attending client and internal meetings, testing benefits website functionality, undertaking and evaluating scheme renewals, and managing projects to operationalize the benefits ecosystem. Benefex reported vendor-level outcomes from its client base, including more than a 40% improvement in employee engagement on average and over 90% of client schemes being cost neutral within the first 12 months, and Benefex lists Dune Group among its enterprise customers.
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Dune London ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Dune London deployed FreeWheel Demandsuite as an Agency Management platform on its public website. The implementation places FreeWheel Demandsuite into the retailer's digital advertising stack to centralize ad trafficking and campaign orchestration for its ecommerce channels. The application is embedded on dunelondon.com to support page level ad placements and programmatic decisioning for site monetization and paid media delivery.
Configuration emphasized Agency Management capabilities common to ad operations, including campaign management, inventory control, creative trafficking, scheduling, and reporting to support paid media workflows. FreeWheel Demandsuite was implemented via site ad tags and page placements, with rules-based delivery and targeting controls aligned to the retailer's merchandising and promotional calendar. The technical setup concentrates on tag governance and campaign-level configuration to maintain consistent ad delivery and reporting across product and promotional pages.
Operational scope covers marketing and e-commerce teams responsible for media operations, with centralized workflows to coordinate campaign approvals, trafficking, and creative rotations. Governance practices focus on standardized media workflows and operational handoffs between marketing, creative, and web operations to preserve tag integrity and timing. Dune London FreeWheel Demandsuite Agency Management is therefore configured to manage the retailer's digital advertising operations on the dunelondon.com property.
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Dune London AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Dune London Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Dune London Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2014 | 2014 |
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Dune London eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Dune London CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Dune London ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Dune London IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Dune London CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Dune London
| First Name | Last Name | Title | Function | Department | Phone | |
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Finance Director | Director | Finance | |
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I.T Director | Director | Finance | |
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Head of International Finance | Director | Finance | |
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Apps Being Evaluated by Dune London Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dune London IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dune London digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Dune London Technographics
Dune London is a Retail organization based in United Kingdom,
with around 886 employees and annual revenues of $118.0 million.
Dune London operates a diverse technology stack with applications such as
Infor SunSystems, Benefex OneHub | Benefits and FreeWheel Demandsuite,
covering areas like ERP Financial, Benefits Administration and Agency Management.
Dune London has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, Benefex, a Zellis Company and FreeWheel, A Comcast Company.
Dune London recently adopted applications including
FreeWheel Demandsuite in 2022, Klarna Payments in 2021 and Freshdesk Messaging (Formerly Freshchat) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dune London’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dune London’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dune London technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.