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The Guardian United States Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Keywee Legacy Keywee AI Platform Artificial Intelligence Marketing AI-Powered Application n/a 2018 2018
In 2018 The Guardian United States engaged the Keywee AI Platform in an Artificial Intelligence Marketing deployment to support Guardian Labs US branded-content distribution. The engagement was scoped to U.S. marketing and branded-content workflows and focused on data-driven audience targeting and paid social optimization. The Keywee AI Platform was configured to operationalize audience segmentation, distribution planning, and campaign-level optimization, delivering automated audience recommendations and scheduling for branded-content programs. Configuration emphasized distribution plans and campaign optimization capabilities to align content delivery with partner briefs and editorial calendars. Operational coverage centered on Guardian Labs US marketing teams across the United States, where distribution plans were linked to paid social channels and campaign reporting to inform iterative decisions. Campaign workflows combined Keywee-driven targeting signals with paid social optimization to refine reach and amplification for branded content. Governance established collaborative planning between Guardian Labs US and Keywee with iterative optimization cycles to refine audience segments and distribution tactics. The engagement aimed to improve partner outcomes and campaign performance as described in Keywee's publisher case write-up.
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Automattic Legacy WordPress Web Content Management Content Management n/a 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Awin Legacy Awin Affiliate Marketing Partner Relationship Management CRM n/a 2014 2014
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2014 2014
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Cloud Storage IaaS 2014 2014
Content Delivery Network IaaS 2013 2013
Content Delivery Network IaaS 2014 2014
Domain Name System (DNS) IaaS 2015 2015
IT Decision Makers and Key Stakeholders at The Guardian United States
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by The Guardian United States Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD The Guardian United States Technographics

The Guardian United States is a Media organization based in United States, with around 200 employees and annual revenues of $60.0 million.

The Guardian United States operates a diverse technology stack with applications such as Keywee AI Platform, WordPress and Awin Affiliate Marketing, covering areas like Artificial Intelligence Marketing, Web Content Management and Partner Relationship Management.

The Guardian United States has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Keywee, Automattic and Awin.

The Guardian United States recently adopted applications including Python in 2020, Keywee AI Platform in 2018 and WordPress in 2016, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of The Guardian United States’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates The Guardian United States’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete The Guardian United States technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.