New York, 10006, NY,
United States
The Guardian United States Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Guardian United States and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 The Guardian United States employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Guardian United States has purchased the following applications: Keywee AI Platform for Artificial Intelligence Marketing in 2018, WordPress for Web Content Management in 2016, Awin Affiliate Marketing for Partner Relationship Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Guardian United States is running and its propensity to invest more and deepen its relationship with Keywee , Automattic , Awin or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Guardian United States revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Guardian United States intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keywee | Legacy | Keywee AI Platform | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018 The Guardian United States engaged the Keywee AI Platform in an Artificial Intelligence Marketing deployment to support Guardian Labs US branded-content distribution. The engagement was scoped to U.S. marketing and branded-content workflows and focused on data-driven audience targeting and paid social optimization.
The Keywee AI Platform was configured to operationalize audience segmentation, distribution planning, and campaign-level optimization, delivering automated audience recommendations and scheduling for branded-content programs. Configuration emphasized distribution plans and campaign optimization capabilities to align content delivery with partner briefs and editorial calendars.
Operational coverage centered on Guardian Labs US marketing teams across the United States, where distribution plans were linked to paid social channels and campaign reporting to inform iterative decisions. Campaign workflows combined Keywee-driven targeting signals with paid social optimization to refine reach and amplification for branded content.
Governance established collaborative planning between Guardian Labs US and Keywee with iterative optimization cycles to refine audience segments and distribution tactics. The engagement aimed to improve partner outcomes and campaign performance as described in Keywee's publisher case write-up.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Awin | Legacy | Awin Affiliate Marketing | Partner Relationship Management | CRM | n/a | 2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
|
Application Performance Management | ITSM |
|
2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Cloud Storage | IaaS |
|
2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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