Habit Burger & Grill
1 Glen Bell Way,
Irvine, 92618, CA,
United States
Irvine, 92618, CA,
United States
1 949-851-8881
Leisure and Hospitality
Habit Burger & Grill Technographics
Habit Burger & Grill Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Habit Burger & Grill and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6093 Habit Burger & Grill employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Habit Burger & Grill has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2013, FreeWheel Demandsuite for Agency Management in 2024, SoundHound Houndify AI Platform for Cognitive Computing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Habit Burger & Grill is running and its propensity to invest more and deepen its relationship with Microsoft , FreeWheel, A Comcast Company , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Habit Burger & Grill revenues, which have grown to $402.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Habit Burger & Grill intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Habit Burger & Grill Tech Stack and Enterprise Applications
Habit Burger & Grill ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Habit Burger & Grill implemented Microsoft Dynamics GP as its ERP Financial platform to support corporate finance and accounting business functions. The Infrastructure Systems team retained operational ownership, documenting system configurations and enforcing system security and data assurance for Microsoft Dynamics GP.
Configuration work focused on core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, fixed assets, and financial reporting, with controls and workflows aligned to financial close and audit processes. The Infrastructure Systems group also implemented internal auditing procedures and maintained configuration documentation for Microsoft Dynamics GP 2013 to support ongoing control and compliance requirements.
Operational coverage includes backup and business continuity management using EMC Data Domain/Avamar and internal auditing operated through Netwrix, systems managed alongside Microsoft Dynamics GP 2013. Governance responsibilities were centralized with IT staff who serve as Sarbanes Oxley internal contacts and who oversee disaster recovery planning, change control for system configurations, and ongoing support for the ERP Financial application.
|
Habit Burger & Grill ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Habit Burger & Grill deployed FreeWheel Demandsuite on its website as its Agency Management platform to manage digital advertising demand and campaign operations. FreeWheel Demandsuite is used to centralize ad decisioning and demand orchestration for the brand, positioning the application within advertising and media operations as the primary system for programmatic demand control on the corporate site.
The implementation emphasizes typical Agency Management capabilities, including campaign management, inventory and yield controls, ad decisioning workflows, and reporting for digital channels. Configuration appears focused on site-level ad tag deployment and server-side decisioning to surface programmatic demand, with FreeWheel Demandsuite handling creative trafficking rules, placement mapping, and audience signal routing across web properties.
Operational ownership is aligned to digital marketing and media teams, with governance concentrated on campaign trafficking, inventory allocation, and publisher-side controls for advertising yield. Rollout and day to day operations are structured around the website as the deployment surface, with FreeWheel Demandsuite providing the control plane for media operations, campaign configuration, and analytics within Habit Burger & Grill's advertising stack.
|
|
|
|
|
Point Of Sale | ERP Services and Operations |
|
2017 | 2017 |
|
|
|
|
|
Reservation and Booking Management | ERP Services and Operations |
|
2018 | 2018 |
|
Habit Burger & Grill AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SoundHound Inc. | Legacy | SoundHound Houndify AI Platform | Cognitive Computing | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Habit Burger & Grill deployed the SoundHound Houndify AI Platform as a Cognitive Computing implementation for phone ordering and conversational ordering automation. The deployment centers on SoundHound’s Smart Ordering capabilities, positioning the SoundHound Houndify AI Platform to handle natural language interactions between customers and restaurant ordering channels.
The implementation leverages core cognitive computing modules including speech to text, natural language understanding, intent recognition, contextual dialog management, and transaction orchestration tailored to phone ordering workflows. These components support continuous voice interaction, automated order capture, clarification prompts, and multi-turn conversational flows that mirror standard conversational commerce patterns for quick service restaurants.
Operationally the solution interfaces with restaurant phone ordering channels and order fulfillment workflows, enabling automated take for customer-facing ordering and structured handoff to human agents when required. The scope emphasizes ordering and guest experience functions across Habit Burger & Grill’s customer touchpoints, with the platform designed to align captured order intents to downstream order routing and fulfillment processes.
SoundHound reported that its phone ordering AI has processed over 100 million customer interactions and handled hundreds of millions of dollars in food orders for restaurant customers, a milestone that includes Habit Burger among the roster of adopters. Governance is oriented around conversational model tuning and dialog policy updates to maintain accuracy and customer experience, reflecting standard operational practices for Cognitive Computing implementations in enterprise restaurant environments.
|
Habit Burger & Grill eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Online Food Ordering System | eCommerce |
|
2023 | 2023 |
|
Habit Burger & Grill SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Order Management | SCM |
|
2013 | 2013 |
|
Habit Burger & Grill CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2021 | 2021 |
|
Habit Burger & Grill IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
Habit Burger & Grill CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
|
Habit Burger & Grill Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Professional Services | Professional Services |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Habit Burger & Grill
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
CFO | CXO | Finance | |
|
|
|
CIO | CXO | Finance | |
|
|
|
VP of IT Operations | VP | IT | |
|
|
|
Director of IT - Restaurant Technology | Director | IT | |
|
|
|
Director of IT - Restaurant Technology | Director | IT | |
|
Apps Being Evaluated by Habit Burger & Grill Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Habit Burger & Grill IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Habit Burger & Grill digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Habit Burger & Grill Technographics
Habit Burger & Grill is a Leisure and Hospitality organization based in United States,
with around 6093 employees and annual revenues of $402.0 million.
Habit Burger & Grill operates a diverse technology stack with applications such as
Microsoft Dynamics GP, FreeWheel Demandsuite and SoundHound Houndify AI Platform,
covering areas like ERP Financial, Agency Management and Cognitive Computing.
Habit Burger & Grill has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, FreeWheel, A Comcast Company and SoundHound Inc..
Habit Burger & Grill recently adopted applications including
FreeWheel Demandsuite in 2024, SoundHound Houndify AI Platform in 2024 and DoorDash Impact in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Habit Burger & Grill’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Habit Burger & Grill’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Habit Burger & Grill technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.