The Hour Glass
No. 11-01 Tong Building 302 Orchard Road,
Singapore, 238862,
Singapore
Singapore, 238862,
Singapore
65 6787 2288
Retail
The Hour Glass Technographics
The Hour Glass Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Hour Glass and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2900 The Hour Glass employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Hour Glass has purchased the following applications: Microsoft 365 for Collaboration in 2022, WooCommerce for eCommerce in 2022, Avanser Call Tracking for Call Tracking and Recording in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Hour Glass is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , Avanser or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Hour Glass revenues, which have grown to $732.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Hour Glass intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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The Hour Glass Tech Stack and Enterprise Applications
The Hour Glass Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, The Hour Glass deployed Microsoft 365 to establish a cloud-first Collaboration platform across its organization. The Hour Glass uses Microsoft 365 on their website, signaling a surface-level integration between corporate collaboration tools and public facing content or employee access flows.
The deployment centers on Microsoft 365 tenant services, leveraging Exchange Online for corporate email, Microsoft Teams for synchronous collaboration and meetings, SharePoint Online for intranet and document libraries, OneDrive for Business for user file storage, and the Microsoft Office productivity suite for authoring. Configuration practices inferred from the Collaboration category emphasize centralized identity and access control via Azure Active Directory and role based access to content and communication channels.
Operational coverage spans core corporate business functions that support retail operations, including merchandising, e-commerce support, finance and human resources, with Microsoft 365 components exposed to the company website to enable content workflows and authenticated employee access. The source context does not list named third party integrations, so integration detail beyond the Microsoft 365 footprint was not provided.
Governance and workflow adjustments are consistent with category best practices, focused on tenant level administration, content lifecycle controls in SharePoint, Teams channel governance, and standardized collaboration etiquette to align store level and corporate communications. Microsoft 365 is presented as the primary Collaboration layer for The Hour Glass, linking productivity, document management and communication across business functions.
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The Hour Glass eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, The Hour Glass deployed WooCommerce on its website to operate eCommerce for its retail business. The Hour Glass implemented WooCommerce as the primary commerce engine to connect WordPress-managed content with transactional storefront capabilities, supporting online sales and merchandising.
The WooCommerce implementation covers standard eCommerce functional modules, including product catalog and SKU management, shopping cart and checkout, order management, pricing and coupon configuration, and customer account management. Product pages and editorial merchandising are authored through the WordPress admin, while commerce configuration is managed within the WooCommerce interface.
The deployment architecture is plugin-based, with WooCommerce installed within the site WordPress stack to centralize product information, pricing and transactions on the public website. Integrations align with typical eCommerce extension patterns, for example payment gateway connectivity, shipping rate calculation, and order export for fulfillment, implemented via WooCommerce extensions and WordPress APIs rather than custom middleware.
Operational coverage focuses on online retail channels, supporting merchandising, eCommerce operations and order fulfillment workflows, with commerce content and pricing changes managed through web content and commerce change control processes. The Hour Glass WooCommerce eCommerce implementation positions the site to handle product merchandising and transactional retail operations through a unified WordPress and WooCommerce configuration.
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The Hour Glass CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avanser | Legacy | Avanser Call Tracking | Call Tracking and Recording | CRM | n/a | 2022 | 2022 |
In 2022, The Hour Glass deployed Avanser Call Tracking on its corporate website to capture and attribute inbound telephone interactions and link voice contacts to online sessions. Avanser Call Tracking is implemented as a website‑instrumented call capture solution within the Call Tracking and Recording category, providing call session metadata and persistent telephony identifiers tied to marketing touchpoints.
The implementation emphasizes client side tag deployment and session attribution, aligning call capture with page level analytics and campaign parameters. Core functional capabilities in use include dynamic number insertion, call event logging, call recording and tagging, and delivery of call-level metadata to reporting dashboards, consistent with standard Call Tracking and Recording workflows.
Operational coverage centers on the corporate and ecommerce web properties, with primary business functions impacted including marketing attribution, paid media optimization, customer service intake, and retail store contact workflows. Governance focuses on call tagging conventions and attribution rules to ensure consistent campaign mapping, and the implementation is structured to surface call metrics alongside existing web analytics for cross channel analysis.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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The Hour Glass IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at The Hour Glass
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by The Hour Glass Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Hour Glass IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Hour Glass digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD The Hour Glass Technographics
The Hour Glass is a Retail organization based in Singapore,
with around 2900 employees and annual revenues of $732.0 million.
The Hour Glass operates a diverse technology stack with applications such as
Microsoft 365, WooCommerce and Avanser Call Tracking,
covering areas like Collaboration, eCommerce and Call Tracking and Recording.
The Hour Glass has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Automattic and Avanser.
The Hour Glass recently adopted applications including
Microsoft 365 in 2022, WooCommerce in 2022 and Avanser Call Tracking in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Hour Glass’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Hour Glass’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Hour Glass technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.