McLean, 22102, VA,
United States
The Lansdale Group Technographics
The Lansdale Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Lansdale Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 The Lansdale Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
The Lansdale Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Salesforce Pardot for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Lansdale Group is running and its propensity to invest more and deepen its relationship with Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Lansdale Group revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Lansdale Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Lansdale Group Tech Stack and Enterprise Applications
The Lansdale Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, The Lansdale Group implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Google Workspace (Formerly Google G-Suite) was provisioned for the firm's 20 employees to centralize corporate email, calendar scheduling, and document collaboration across the small professional services organization.
The deployment used core Google Workspace modules including Gmail, Google Drive, Google Docs, Sheets, Slides, Calendar, and Google Meet, with administration managed through the Google Admin console. Configuration focused on user account provisioning, organizational units, group-based sharing, shared drives for client deliverables, and basic mobile device management to support secure, distributed access.
Operational coverage spans companywide use across internal teams and client-facing project work, aligning the Collaboration platform with email-driven client communications and shared deliverable storage. The Lansdale Group website includes references to Google Workspace services, indicating that certain contact routing or public-facing assets are surfaced through Google Workspace configurations.
Governance relied on Google Workspace administrative controls to standardize access controls, group membership, and sharing policies, supporting business functions such as professional services delivery, client communications, and internal operations. The implementation reflects a compact, organization-wide Collaboration deployment typical for a 20-person professional services firm using Google Workspace (Formerly Google G-Suite).
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The Lansdale Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, The Lansdale Group implemented Salesforce Pardot. Salesforce Pardot was provisioned to deliver Marketing Automation capabilities on the company website to support lead capture and automated engagement for a small professional services practice.
The implementation focused on web‑based marketing workflows typical of Marketing Automation, including form-driven lead capture, automated email campaigns, visitor tracking, list segmentation, and lead scoring and nurturing sequences. The Lansdale Group configured Salesforce Pardot features to manage campaign assets and orchestrate timed engagement workflows that route inquiries into marketing processes.
Operational scope concentrated on marketing and business development functions within the 20-person United States professional services firm, using the website as the primary inbound channel. Governance and operational controls were organized around Pardot account administration, campaign ownership, and segmentation rules to enable ongoing campaign management and prospect lifecycle handling.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Lansdale Group
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Apps Being Evaluated by The Lansdale Group Executives
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