The Marketing Store, North America
55 West Monroe, Suite 1400,
Chicago, 60603, IL,
United States
Chicago, 60603, IL,
United States
1 312-614-4600
Professional Services
The Marketing Store, North America Technographics
The Marketing Store, North America Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Marketing Store, North America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 The Marketing Store, North America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Marketing Store, North America has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2019, Oracle NetSuite CRM for CRM in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Marketing Store, North America is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Marketing Store, North America revenues, which have grown to $260.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Marketing Store, North America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Marketing Store, North America Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, The Marketing Store, North America implemented Oracle NetSuite ERP in the ERP Financial category. The company executed a global rollout led from its North America organization, covering multiple geographic locations and separate business streams within its professional services operations.
The implementation of Oracle NetSuite ERP concentrated on core financial modules and configuration, including general ledger, accounts payable, accounts receivable, multi currency processing, multi entity consolidation, intercompany accounting, revenue recognition and financial reporting capabilities. The deployment emphasized a standardized chart of accounts, centralized period close workflows and configurable role based controls aligned to finance and accounting functions.
Operational scope included finance, accounting and procurement teams across regions and business streams, with the North America program acting as global lead for sequencing and oversight. Deployments were organized by business stream to accommodate distinct revenue recognition and accounting requirements while maintaining a single instance architecture for consolidated financial visibility.
Governance and rollout were structured with staged cutovers and a central control framework to manage master data, reconciliations and change control, and dedicated process owners were assigned for close management and user adoption. Training, documentation and process harmonization efforts were instituted to align receivables, payables and reporting workflows under the Oracle NetSuite ERP platform.
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ERP Financial | ERP Financial Management |
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2010 | 2011 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, The Marketing Store, North America implemented Microsoft 365 to support Collaboration across its regional marketing, creative, and operations teams. The Marketing Store adopted Microsoft 365 as the primary Collaboration platform and exposes components of the deployment on its corporate website, indicating integrated content and user-facing services.
The deployment leveraged core Microsoft 365 Collaboration capabilities, including Exchange Online for mail, Microsoft Teams for synchronous collaboration, SharePoint Online and OneDrive for document management and intranet content. Configuration work focused on content collaboration workflows, version control, shared libraries, and tenant-level settings to govern file sharing and coauthoring consistent with Collaboration platform practices.
Operational coverage targeted marketing and creative functions across North America and integrated Collaboration into the corporate web content pipeline. Governance emphasized tenant user provisioning, role based access control and content lifecycle policy enforcement to align Collaboration usage with marketing production and corporate compliance requirements.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | n/a | 2014 | 2014 |
In 2014 The Marketing Store, North America implemented Oracle NetSuite CRM to centralize customer, contact, and opportunity management across its professional services organization. The deployment targeted sales, marketing, and account management teams across North America and established a single system of record for client interactions and pipeline visibility, aligned with the companys account service model.
The Oracle NetSuite CRM implementation configured core CRM modules including account and contact management, lead management with lead to opportunity conversion, opportunity and pipeline management, activity and task tracking, and configurable dashboards and reporting. Implementation leveraged configurable fields, saved searches, and role based access controls within Oracle NetSuite CRM to reflect agency account hierarchies and campaign attribution requirements.
Operational coverage emphasized sales force automation workflows and marketing lead qualification handoffs, aligning CRM records with client service planning and account management processes. Configuration included campaign and interaction logging and opportunity hierarchies to support multi brand engagements, with dashboarding for regional and account level visibility.
Governance established centralized administration and data stewardship to manage account taxonomy, user permissions, and change control for configuration updates, accompanied by a staged rollout across teams and formalized process definitions for lead assignment and opportunity lifecycle. Training and administrative governance were positioned to maintain CRM data quality and to standardize cross functional workflows.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Marketing Store, North America
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by The Marketing Store, North America Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Marketing Store, North America IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Marketing Store, North America digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Marketing Store, North America Technographics
The Marketing Store, North America is a Professional Services organization based in United States,
with around 900 employees and annual revenues of $260.0 million.
The Marketing Store, North America operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Oracle NetSuite CRM,
covering areas like ERP Financial, Collaboration and CRM.
The Marketing Store, North America has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
The Marketing Store, North America recently adopted applications including
OneTrust Cookie Consent in 2020, OneTrust CookiePro in 2020 and Microsoft Azure CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Marketing Store, North America’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Marketing Store, North America’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Marketing Store, North America technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.