The Marketing Store Technographics
The Marketing Store Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Marketing Store and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 The Marketing Store employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Marketing Store has purchased the following applications: GoDaddy Webmail for Collaboration in 2014, Oracle NetSuite CRM for CRM in 2014, GoDaddy for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Marketing Store is running and its propensity to invest more and deepen its relationship with GoDaddy , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Marketing Store revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Marketing Store intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Marketing Store Tech Stack and Enterprise Applications
The Marketing Store Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, The Marketing Store adopted GoDaddy Webmail as its primary hosted email solution. GoDaddy Webmail is referenced on the company website and is used as a Collaboration application to provide domain-hosted webmail and mailbox management for staff access.
The deployment is vendor-hosted with administrative configuration performed through GoDaddy's mail hosting console, providing mailbox provisioning, browser-based webmail access, spam and basic filtering controls, and DNS-based email routing consistent with standard Collaboration platforms. Operational scope covers internal communications for marketing and operational functions at The Marketing Store in the United Kingdom, with mailbox governance and user administration maintained via the GoDaddy control panel and website DNS settings. GoDaddy Webmail provides the core collaboration capabilities for the organization’s email and messaging needs.
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The Marketing Store CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite CRM | CRM | CRM | Direct from vendor | 2014 | 2014 |
In 2014, The Marketing Store implemented Oracle NetSuite CRM as a cloud-hosted CRM solution procured direct from the vendor. The deployment focused on centralizing customer records, contact management, and opportunity tracking for the United Kingdom based media agency, covering sales and account management functions across its teams. Oracle NetSuite CRM was configured to provide role based access controls, activity logging, and standardized sales pipeline workflows.
Configuration and modules included contact and account management, opportunity management, activity tracking, and reporting dashboards, aligned with typical CRM operational workflows. Governance was established through sales operations with standardized data entry rules and administrative controls to enforce consistent account management processes. The cloud architecture provided centralized administration and a single system for customer facing workflows within Oracle NetSuite CRM.
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The Marketing Store IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, The Marketing Store implemented GoDaddy to manage DNS for its public website. GoDaddy, classified under Application Hosting and Computing Services, serves as the authoritative DNS provider for the company domain https://www.tms.agency/ and is provisioned for the United Kingdom presence of the site.
The deployment centers on GoDaddy DNS zone management including configuration of core DNS records such as A, CNAME, and MX records, name server provisioning, and TTL controls to support website and email resolution. Operational ownership is maintained by internal web operations and marketing teams who administer the GoDaddy account and DNS record changes, establishing centralized domain administration and record-level governance for the company digital presence.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The Marketing Store
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Apps Being Evaluated by The Marketing Store Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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