The McClatchy Company
1025 Connecticut Avenue NW, Suite 1100,
Washington, 20036, DC,
United States
Washington, 20036, DC,
United States
1 202-383-6001
Media
The McClatchy Company Technographics
The McClatchy Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The McClatchy Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5600 The McClatchy Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The McClatchy Company has purchased the following applications: MPP Global Solutions eSuite for Subscription and Recurring Billing in 2017, GumGum for Artificial Intelligence Marketing in 2018, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The McClatchy Company is running and its propensity to invest more and deepen its relationship with Apptitude , GumGum , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The McClatchy Company revenues, which have grown to $977.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The McClatchy Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The McClatchy Company Tech Stack and Enterprise Applications
The McClatchy Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apptitude | Legacy | MPP Global Solutions eSuite | Subscription and Recurring Billing | ERP | n/a | 2017 | 2017 |
In 2017 The McClatchy Company implemented MPP Global Solutions eSuite to support Subscription and Recurring Billing across its portfolio of publications spanning 14 states. The deployment targeted a unified subscription commerce layer to simplify the user journey for both print and digital customers and to centralize membership and billing touch points across 29 publications.
MPP Global Solutions eSuite was provisioned as an end to end toolkit that gives McClatchy operational control of the customer experience and the conversion path from casual reader to paid subscriber. The implementation emphasized a new member centre and audience engagement capabilities, enabling subscription management, member self service and marketing orchestration workflows that align with subscription lifecycle processes.
Operational responsibility landed with commercial functions including subscription operations, marketing and customer experience teams, with the platform supporting both digital and print customer journeys. The member centre rollout progressed relationships with users and provided the publisher with added confidence to create and launch multiple marketing campaigns to acquire new subscribers, yielding a more unified and simplified customer journey without attribution of specific performance metrics.
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The McClatchy Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, The McClatchy Company implemented GumGum on their website as an Artificial Intelligence Marketing solution. The deployment uses GumGum to deliver site-integrated contextual advertising and visual intelligence, with GumGum configured to analyze on-page content and support contextual targeting and in-content creative placement. The implementation reflects an application-level integration of GumGum into web pages rather than back office systems, emphasizing client-side delivery and content signal processing consistent with Artificial Intelligence Marketing workflows.
The effort centers on digital advertising and audience monetization functions within McClatchy, with operational ownership likely residing in ad operations and newsroom product teams managing placement rules and content adjacency policies. Governance work focused on tag governance, creative approval workflows, and placement policy controls to align contextual targeting to editorial boundaries. The narrative describes The McClatchy Company GumGum Artificial Intelligence Marketing relationship, highlighting content intelligence, contextual targeting, and in-content ad orchestration as the primary functional capabilities deployed on their website.
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The McClatchy Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, The McClatchy Company deployed Zoom for Audio Video and Web Conferencing to provide web-based meetings and external live sessions accessible from its public site. The implementation is observable on McClatchy web properties where Zoom meeting links and embedded web client elements are used to host live video and audio sessions that support newsroom coordination and external-facing events. Zoom serves both internal collaboration and audience-facing streaming use cases across the organization.
Functional capabilities implemented reflect the Audio Video and Web Conferencing category and include video meetings, screen sharing, session recording, and in-line chat to support editorial workflows and corporate communications. The deployment leverages embedding of Zoom meeting access on the company website to enable external viewers and guest participation via the web client, unifying public-facing streaming and internal collaboration channels. Operational coverage is oriented toward editorial and corporate communications use cases as evidenced by the public site integration.
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Collaboration | Collaboration |
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2012 | 2012 |
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The McClatchy Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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The McClatchy Company TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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The McClatchy Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at The McClatchy Company
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Apps Being Evaluated by The McClatchy Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The McClatchy Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The McClatchy Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The McClatchy Company Technographics
The McClatchy Company is a Media organization based in United States,
with around 5600 employees and annual revenues of $977.0 million.
The McClatchy Company operates a diverse technology stack with applications such as
MPP Global Solutions eSuite, GumGum and Zoom,
covering areas like Subscription and Recurring Billing, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
The McClatchy Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apptitude, GumGum and Zoom Video Communications.
The McClatchy Company recently adopted applications including
OneTrust Cookie Consent in 2021, Zoom in 2020 and Salesforce Marketing Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The McClatchy Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The McClatchy Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The McClatchy Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.