Washington, 20036, DC,
United States
The McClatchy Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The McClatchy Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5600 The McClatchy Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The McClatchy Company has purchased the following applications: MPP Global Solutions eSuite for Subscription and Recurring Billing in 2017, GumGum for Artificial Intelligence Marketing in 2018, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The McClatchy Company is running and its propensity to invest more and deepen its relationship with Apptitude , GumGum , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The McClatchy Company revenues, which have grown to $977.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The McClatchy Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apptitude | Legacy | MPP Global Solutions eSuite | Subscription and Recurring Billing | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 The McClatchy Company implemented MPP Global Solutions eSuite to support Subscription and Recurring Billing across its portfolio of publications spanning 14 states. The deployment targeted a unified subscription commerce layer to simplify the user journey for both print and digital customers and to centralize membership and billing touch points across 29 publications.
MPP Global Solutions eSuite was provisioned as an end to end toolkit that gives McClatchy operational control of the customer experience and the conversion path from casual reader to paid subscriber. The implementation emphasized a new member centre and audience engagement capabilities, enabling subscription management, member self service and marketing orchestration workflows that align with subscription lifecycle processes.
Operational responsibility landed with commercial functions including subscription operations, marketing and customer experience teams, with the platform supporting both digital and print customer journeys. The member centre rollout progressed relationships with users and provided the publisher with added confidence to create and launch multiple marketing campaigns to acquire new subscribers, yielding a more unified and simplified customer journey without attribution of specific performance metrics.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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