Tempe, 85282, AZ,
United States
The National Speakers Association Technographics
The National Speakers Association Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The National Speakers Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 The National Speakers Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The National Speakers Association has purchased the following applications: MemberSuite for Association Management in 2019, Microsoft 365 for Collaboration in 2017, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The National Speakers Association is running and its propensity to invest more and deepen its relationship with MemberSuite , Microsoft , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The National Speakers Association revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The National Speakers Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The National Speakers Association Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MemberSuite | Legacy | MemberSuite | Association Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 the National Speakers Association implemented MemberSuite as its Association Management platform and surfaced MemberSuite functionality on its website to support member self service and public registration. The National Speakers Association MemberSuite Association Management deployment addresses membership administration, event registration, dues processing, and constituent relationship management for a professional services membership organization.
MemberSuite was configured to centralize the membership database and provide an online member portal embedded in the association website, event registration and ticketing workflows, recurring dues billing and invoicing, and reporting to support communications and segmentation. Functional capabilities emphasized include CRM workflows, membership lifecycle automation, payment processing orchestration, and event management configuration, aligned to membership, finance, events, and marketing operational processes.
Operational governance centers on centralized administration, role based access controls for staff, and standardized membership and event intake workflows to align front end website interactions with back office processing. The deployment relies on website embedded components to capture registrations and member updates, it is used across membership services, events, finance, and marketing teams, and it supports ongoing operational coordination and reporting needs.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, The National Speakers Association implemented Microsoft 365 to provide Collaboration capabilities across the organization. The association's public website references Microsoft 365, signaling a cloud hosted productivity and Collaboration footprint aligned with its professional services operations. Microsoft 365 was applied to core Collaboration needs such as enterprise email, real time document co authoring, file storage and synchronization, and team communication, and the full application name Microsoft 365 appears in public materials describing those capabilities.
Deployment centered on a cloud hosted Microsoft 365 tenant managed through centralized administrative controls, with configuration of Collaboration modules commonly used for association workflows, including Exchange Online email, SharePoint Online intranet and document libraries, OneDrive for personal storage, and Microsoft Teams for meetings and virtual collaboration. Operational scope included business functions such as member services, events programming, marketing, and back office administration, with governance implemented via Microsoft 365 administrative roles and policy settings as part of the tenant configuration.
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Event Management | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021, The National Speakers Association implemented Hubspot CRM to instrument contact capture and lead management on its public website. The deployment centers on Hubspot CRM as the primary system for contact records, web form ingestion, and marketing contact segmentation, aligned to the CRM category and the association’s membership and event engagement functions.
Configuration focused on core CRM capabilities, including centralized contact and company records, web form capture, lead property mapping, and workflow automation for email follow up and lifecycle stage transitions. Hubspot CRM was configured to support marketing automation patterns common to CRM, such as list segmentation, automated email workflows, and activity tracking, enabling structured lead routing and membership prospect qualification.
Operational integration is explicitly web-facing, with Hubspot CRM embedded on the association’s website to capture inbound inquiries and event interest. The implementation supports cross-functional use across marketing, membership, and event teams, providing a single contact repository used for outreach, renewals, and event communications under the CRM implementation.
Governance considerations included standardized contact field definitions, permissioned access for marketing and membership staff, and documented workflows for lead ownership and follow up. The narrative centers on Hubspot CRM as the association’s CRM platform for web-driven member acquisition and engagement, with implementation scope targeted at contact capture, segmentation, automation, and operational alignment across relevant business functions.
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CRM | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2000 | 2000 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at The National Speakers Association
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Apps Being Evaluated by The National Speakers Association Executives
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