The Penny Hoarder
490 1st Ave S,
Saint Petersburg, 33701, FL,
United States
Saint Petersburg, 33701, FL,
United States
1 727-317-5800
Media
The Penny Hoarder Technographics
The Penny Hoarder Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Penny Hoarder and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 The Penny Hoarder employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Penny Hoarder has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, WooCommerce for eCommerce in 2021, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Penny Hoarder is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Penny Hoarder revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Penny Hoarder intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Penny Hoarder Tech Stack and Enterprise Applications
The Penny Hoarder Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, The Penny Hoarder implemented Zoom, Zoom Video Communications, under the Audio Video and Web Conferencing category. The deployment surfaces Zoom capabilities directly on the public website, using cloud-hosted conferencing to author and present live video sessions and embedded meeting experiences for audience-facing events.
Configuration emphasized meeting and webinar capabilities, browser-based join and live audio video delivery, session recording and playback, and centralized account administration for user provisioning and access controls. The Penny Hoarder Zoom Audio Video and Web Conferencing implementation supports editorial and audience engagement workflows, with the application embedded on site to simplify external attendance and to centralize conferencing governance for a media publisher.
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Collaboration | Collaboration |
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2012 | 2012 |
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The Penny Hoarder eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 The Penny Hoarder implemented WooCommerce for eCommerce, deploying the Automattic WooCommerce application onto its public site to enable on-site commercial experiences. The deployment is centered on integrating commerce flows directly into the publisher website to support product listings and transactional pages alongside editorial content.
The WooCommerce implementation includes standard storefront capabilities, catalog and SKU management, checkout and payment processing configuration, order management, and promotional couponing and tax rules typical of eCommerce platforms. Configuration work focused on content-linked product pages and checkout flows that align with a media-first user experience, with theme-level integration into the existing site template.
Operationally WooCommerce is embedded in The Penny Hoarder WordPress site to allow editorial and commercial teams to author commerce pages, manage product metadata, and handle order lifecycle tasks within the site environment. The rollout concentrates on web storefront operations and editorial commerce workflows rather than separate standalone storefronts, keeping commerce controls within the site administration.
Governance and workflow changes created role-based access for content editors and commerce administrators, formalized content to commerce approval steps, and established SKU and pricing update processes to coordinate between editorial, product, and commercial teams. The implementation emphasizes operational alignment between publishing workflows and on-site eCommerce administration.
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The Penny Hoarder CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, The Penny Hoarder deployed Hotjar on their website as a Customer Experience tool. Hotjar was instrumented via the client side JavaScript tracking snippet to capture user behavior across content pages, implementing heatmaps, session recordings, funnel visualization, form analysis, and on page feedback widgets. The implementation emphasized session level and aggregated behavioral signals to inform editorial layout and engagement decisions rather than backend analytics. The presence of Hotjar in the site source indicates site wide instrumentation across the public website.
Operational ownership was aligned to digital product, UX, and marketing teams who used Hotjar data to support qualitative analysis workflows and prioritize UX changes. The configuration focused on heatmap and recording modules alongside feedback widgets as primary capabilities, scoped to website client sessions and not to server side systems. Governance concentrated on capture configuration and omission of sensitive fields consistent with Customer Experience data handling practices. The deployment enabled routine content and engagement hypothesis testing driven by behavioral signals captured through Hotjar.
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Listing Management | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2019 | 2019 |
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The Penny Hoarder TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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The Penny Hoarder PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2021 | 2021 |
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The Penny Hoarder IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at The Penny Hoarder
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by The Penny Hoarder Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Penny Hoarder IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Penny Hoarder digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD The Penny Hoarder Technographics
The Penny Hoarder is a Media organization based in United States,
with around 80 employees and annual revenues of $10.0 million.
The Penny Hoarder operates a diverse technology stack with applications such as
Zoom, WooCommerce and Hotjar,
covering areas like Audio Video and Web Conferencing, eCommerce and Customer Experience.
The Penny Hoarder has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Automattic and Contentsquare.
The Penny Hoarder recently adopted applications including
Zoom in 2021, WooCommerce in 2021 and Outbrain Zemanta One Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Penny Hoarder’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Penny Hoarder’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Penny Hoarder technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.