The Petersham Hotel
Nightingale Ln,
Richmond, TW10 6UZ,
United Kingdom
Richmond, TW10 6UZ,
United Kingdom
44 20 8940-7471
Leisure and Hospitality
The Petersham Hotel Technographics
The Petersham Hotel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Petersham Hotel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 The Petersham Hotel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Petersham Hotel has purchased the following applications: SABRE Synxis Guest Connect for Reservation and Booking Management in 2016, Hotjar for Customer Experience in 2016, AuthSMTP for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Petersham Hotel is running and its propensity to invest more and deepen its relationship with SABRE , Profitroom , ResDiary or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Petersham Hotel revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Petersham Hotel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Petersham Hotel Tech Stack and Enterprise Applications
The Petersham Hotel ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | SABRE Synxis Guest Connect | Reservation and Booking Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016 The Petersham Hotel deployed SABRE Synxis Guest Connect as its online booking solution on the hotel website. SABRE Synxis Guest Connect, a Reservation and Booking Management application, is used to capture direct reservations, present availability and rates on the Petersham Hotel website, and drive booking confirmation workflows. The implementation places the SABRE-hosted booking interface on the public site and handles web-originated reservation capture and guest profile collection.
Operational configuration supports the reservations and front desk functions by routing web bookings into the hotel reservations queue for confirmation and on property check in coordination. Configuration aligns common Reservation and Booking Management capabilities such as rate rules, inventory control, guest data capture, and automated confirmation messaging to the hotel operational procedures. Governance centered on web booking workflows and administrative controls for reservation staff to manage bookings and adjust availability through the SABRE Synxis Guest Connect interface.
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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The Petersham Hotel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
In 2016 The Petersham Hotel implemented Hotjar on its public website as part of its Customer Experience efforts to support digital marketing and website user experience for guest bookings. The Petersham Hotel implemented Hotjar to capture behavioral signals and onsite feedback, establishing a direct Company Hotjar Customer Experience relationship focused on web analytics and conversion analysis.
The deployment of Hotjar included standard Customer Experience capabilities, with the hotel configuring Hotjar heatmaps, session recordings, conversion funnels, and onsite feedback polls to observe navigation patterns on the homepage and booking flows. Hotjar session recordings and heatmaps were used to surface friction points and form interaction behaviors typical of Customer Experience instrumentation.
Implementation was executed by embedding the Hotjar tracking snippet into the website source and instrumenting key page types such as the homepage and booking pages. Operational ownership rested with the digital marketing and reservations teams who reviewed Hotjar reports to prioritize UX adjustments, while governance was managed through periodic review cycles aligned to website maintenance and content updates.
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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The Petersham Hotel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AuthSMTP | Legacy | AuthSMTP | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, The Petersham Hotel implemented AuthSMTP for Transactional Email on their website. The deployment centralized outbound transactional messaging for the hotel's booking confirmations, guest notifications, and system alerts, aligning AuthSMTP with the site's mail submission flows. AuthSMTP was used as the website SMTP relay to manage authenticated sending and deliverability.
The implementation configured AuthSMTP SMTP relay endpoints and authenticated SMTP credentials, integrating directly with the website's outbound mail routines and administrative notifications. Operational coverage focused on reservations and front desk guest communications, with message logging and the AuthSMTP dashboard used to monitor delivery status and bounces. Governance emphasized centralized credential management and domain-aligned sending practices to maintain consistent sender identity for Transactional Email.
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The Petersham Hotel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Petersham Hotel
| First Name | Last Name | Title | Function | Department | Phone | |
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General Manager | Director | Operations | |
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Front Office Manager | Manager | Operations | |
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Restaurant Manager | Manager | Operations | |
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Reservations Manager | Manager | Operations | |
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Apps Being Evaluated by The Petersham Hotel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from The Petersham Hotel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the The Petersham Hotel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD The Petersham Hotel Technographics
The Petersham Hotel is a Leisure and Hospitality organization based in United Kingdom,
with around 85 employees and annual revenues of $6.0 million.
The Petersham Hotel operates a diverse technology stack with applications such as
SABRE Synxis Guest Connect, Hotjar and AuthSMTP,
covering areas like Reservation and Booking Management, Customer Experience and Transactional Email.
The Petersham Hotel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SABRE, Contentsquare and AuthSMTP.
The Petersham Hotel recently adopted applications including
ResDiary in 2022, HotelREZ REZbooking in 2022 and Lucky Orange in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of The Petersham Hotel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates The Petersham Hotel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete The Petersham Hotel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.