The Real Tobacco group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The Real Tobacco group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 The Real Tobacco group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Real Tobacco group has purchased the following applications: Fork CMS for Content Management in 2018, Hotjar for Customer Experience in 2021, Microsoft Dynamics 365 Business Central for ERP Financial in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Real Tobacco group is running and its propensity to invest more and deepen its relationship with Fork , Contentsquare , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Real Tobacco group revenues, which have grown to $242.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Real Tobacco group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Fork | Legacy | Fork CMS | Content Management | Content Management | n/a | 2018 | 2018 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 | ||
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP Financial Management | Christiaens | 2017 | 2018 | In 2017, The Real Tobacco group implemented Microsoft Dynamics 365 Business Central, an ERP Financial application, with Christiaens serving as the system integrator. The deployment established Microsoft Dynamics 365 Business Central as the central financial and operational backbone for the company's Belgian retail operations and corporate finance organization. The implementation consolidated core financial management capabilities including general ledger, accounts payable, and accounts receivable, alongside inventory and purchasing workflows consistent with ERP Financial class systems. Document Capture was configured to automate inbound invoice handling and document indexing, and Jet Reports was embedded to provide operational and management reporting directly against the Business Central data model. Christiaens configured a centralized Business Central architecture to support multi-site retail operations within Belgium, aligning configuration with store ordering and finance reconciliation processes. The solution design emphasized transactional consistency and automated document processing, integrating Document Capture into purchase to pay workflows and using Jet Reports to expose real-time financial queries and templated reporting for finance users. Governance and rollout were executed by Christiaens with phased activation across finance and retail operational teams, including workflow configuration for invoice approval and reporting template standardization. The engagement focused on operationalizing Microsoft Dynamics 365 Business Central, Document Capture, and Jet Reports to unify financial processes and reporting within The Real Tobacco group. |
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||