The Real Tobacco group Technographics
The Real Tobacco group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Real Tobacco group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 140 The Real Tobacco group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Real Tobacco group has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2017, Fork CMS for Content Management in 2018, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Real Tobacco group is running and its propensity to invest more and deepen its relationship with Microsoft , Fork , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Real Tobacco group revenues, which have grown to $242.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Real Tobacco group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Real Tobacco group Tech Stack and Enterprise Applications
The Real Tobacco group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | Christiaens | 2017 | 2018 |
In 2017, The Real Tobacco group implemented Microsoft Dynamics 365 Business Central, an ERP Financial application, with Christiaens serving as the system integrator. The deployment established Microsoft Dynamics 365 Business Central as the central financial and operational backbone for the company's Belgian retail operations and corporate finance organization.
The implementation consolidated core financial management capabilities including general ledger, accounts payable, and accounts receivable, alongside inventory and purchasing workflows consistent with ERP Financial class systems. Document Capture was configured to automate inbound invoice handling and document indexing, and Jet Reports was embedded to provide operational and management reporting directly against the Business Central data model.
Christiaens configured a centralized Business Central architecture to support multi-site retail operations within Belgium, aligning configuration with store ordering and finance reconciliation processes. The solution design emphasized transactional consistency and automated document processing, integrating Document Capture into purchase to pay workflows and using Jet Reports to expose real-time financial queries and templated reporting for finance users.
Governance and rollout were executed by Christiaens with phased activation across finance and retail operational teams, including workflow configuration for invoice approval and reporting template standardization. The engagement focused on operationalizing Microsoft Dynamics 365 Business Central, Document Capture, and Jet Reports to unify financial processes and reporting within The Real Tobacco group.
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The Real Tobacco group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fork | Legacy | Fork CMS | Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, The Real Tobacco group deployed Fork CMS as its website content platform. Fork CMS is used on the company website to manage public-facing content for the Belgium retail business, providing a Content Management platform for product information, store details, and promotional pages. The Fork CMS deployment consolidates page templates, content blocks and a media library to support consistent brand and merchandising presentation across the site.
The implementation follows a standard web CMS architecture with an authoring interface, template-driven presentation layer and centralized content repository, enabling marketing and store operations to create, edit and publish content without developer intervention. Governance is organized around role-based authoring workflows, template controls and scheduled publishing to support editorial oversight and localized content for Belgium.
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The Real Tobacco group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, The Real Tobacco group deployed Hotjar as part of its Customer Experience tooling to capture on-site user behavior on its public retail website. The implementation embeds the Hotjar client side tracking script into the website to instrument session recordings, visual heatmaps, conversion funnel analysis, and on-page feedback widgets, positioning Hotjar to provide qualitative web analytics alongside existing quantitative metrics. Hotjar is used to surface user interactions and friction points for site-level optimization.
Operational coverage concentrates on the e-commerce storefront and supporting marketing, merchandising, and UX functions, with collected session data and heatmaps consumed by digital teams for iterative usability work. The deployment focused on front-end instrumentation and standard Hotjar configuration, including privacy and consent settings consistent with EU data practices. Governance emphasized shared access to recordings and feedback for product and marketing decision making, rather than replacing broader enterprise reporting systems.
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Marketing Automation | CRM |
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2018 | 2018 |
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The Real Tobacco group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at The Real Tobacco group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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IT Administrator | Manager | IT | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by The Real Tobacco group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||