Miami, 33131, FL,
United States
The Related Group Technographics
The Related Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by The Related Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 The Related Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The Related Group has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, Microsoft 365 for Collaboration in 2016, Intuit Mailchimp for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The Related Group is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , GoTo (formerly LogMeIn) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The Related Group revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The Related Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
The Related Group Tech Stack and Enterprise Applications
The Related Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, The Related Group implemented Intuit Quickbooks Enterprise as its ERP Financial application. The deployment centralized core financial controls and positioned Intuit Quickbooks Enterprise as the primary general ledger and financial reporting engine for the firm, reflecting the companys preference to leverage Excel and G/L software workflows to accelerate transaction processing and reporting.
Configuration emphasis targeted standard ERP Financial capabilities including general ledger, accounts payable, accounts receivable, financial reporting, and tailored job costing and project accounting workflows aligned to real estate development finance. Operational coverage focused on corporate finance and project accounting teams within the United States, consolidating transactional ledgers and enabling spreadsheet based consolidation and analysis. Governance and process design were finance led, directing reconciliations and exports from Intuit Quickbooks Enterprise into Excel models to support budgeting and developer reporting, and to streamline routine accounting activities using Quickbooks data.
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The Related Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, The Related Group implemented Microsoft 365 to support Collaboration across corporate functions and project teams. The Related Group uses Microsoft 365 as its Collaboration platform, applying cloud-hosted productivity and document collaboration capabilities to business functions such as project coordination, corporate communications, and document management in the construction and real estate context.
The deployment was executed as a cloud-hosted Microsoft 365 tenant with centralized administration, role-based access controls, and policy-driven compliance settings to govern information sharing and document libraries across departments. The Related Group is using Microsoft 365 on their website, and the implementation emphasizes SaaS delivery, content collaboration, and productivity tooling to standardize workflows across office and field users.
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The Related Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018 The Related Group implemented Intuit Mailchimp as its Marketing Automation platform. Intuit Mailchimp is deployed on the company website to capture subscribers and to drive email communications for property marketing and customer outreach. The implementation signal is explicitly tied to website integration, confirming online signup and campaign delivery use cases.
The deployment leverages core Marketing Automation capabilities including campaign creation and scheduling, audience segmentation, template management, automated journeys triggered by web signups, and embedded signup forms for lead capture. Configuration work focused on building reusable templates, audience lists, and scheduled campaign workflows consistent with commercial real estate marketing cadence. The narrative aligns with standard Marketing Automation functional modules for email program management and subscriber lifecycle orchestration.
Operational ownership is centered in marketing and customer engagement functions, supporting prospect nurturing and tenant or buyer communications across the organization. The deployment is web-integrated, with the website serving as the primary data capture point for Mailchimp driven campaigns. No system integrator or partner is referenced in the source documentation.
Governance practices described or implied include centralized campaign approval workflows, consent and subscription management, and list hygiene and segmentation standards to sustain ongoing email operations. These controls support repeatable campaign processes and ongoing subscriber management within the Intuit Mailchimp implementation.
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The Related Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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The Related Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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The Related Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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The Related Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at The Related Group
Apps Being Evaluated by The Related Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||