Bengaluru, 566095,
India
The S.Bhandari Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by The S.Bhandari Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 The S.Bhandari Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that The S.Bhandari Group has purchased the following applications: Zoho Mail for Collaboration in 2017, Zoho Social for Social Media Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems The S.Bhandari Group is running and its propensity to invest more and deepen its relationship with Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing The S.Bhandari Group revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for The S.Bhandari Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Mail | Collaboration | Collaboration | n/a | 2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Social | Social Media Management | CRM | n/a | 2019 | 2019 |
In 2019, The S.Bhandari Group deployed Zoho Social as its Social Media Management application. The S.Bhandari Group is a 100 employee professional services firm in India, and the Zoho Social rollout was scoped to support the company marketing function covering Facebook, Instagram, LinkedIn, Twitter and Pinterest alongside ongoing SEO and SEM responsibilities.
The implementation emphasized content development and publishing capabilities inside Zoho Social, with configuration focused on scheduled publishing, a centralized content calendar, social listening and post analytics. Zoho Social was used for team collaboration and approval workflows while the marketing team continued to operate Hootsuite, Facebook Creator Studio and TweetDeck as complementary tools for channel-specific publishing and monitoring.
Paid marketing activities for social channels ran in coordination with the social program, and paid campaigns for Amazon PPC and Google search and display were managed by the same marketing function to align creative and timing. Operational coverage remained within the firm level marketing organization, with responsibilities spanning organic and paid social, content creation, publishing and SEO driven campaigns.
Governance centered on establishing role based publishing approvals, a content calendar cadence and measurement alignment between social analytics and SEO/SEM reporting. The deployment of Zoho Social as the Social Media Management application formalized publisher workflows and centralized social content operations within the marketing team.
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