theBalm Cosmetics
4649 Aircenter Circle Suite 101,
Reno, 89502, NV,
United States
Reno, 89502, NV,
United States
1 888-747-2256
Retail
theBalm Cosmetics Technographics
theBalm Cosmetics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by theBalm Cosmetics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 theBalm Cosmetics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that theBalm Cosmetics has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Shopify Plus for eCommerce in 2017, Smile UI for Customer Loyalty in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems theBalm Cosmetics is running and its propensity to invest more and deepen its relationship with Intuit , Oracle , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing theBalm Cosmetics revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for theBalm Cosmetics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
theBalm Cosmetics Tech Stack and Enterprise Applications
theBalm Cosmetics ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, theBalm Cosmetics implemented Intuit Quickbooks Enterprise as its ERP Financial platform to provide a centralized accounting and reporting foundation for its retail finance operations. The deployment targeted finance and accounting functions for the US-based company, standardizing transactional processing and financial reporting across its retail business units and supporting the company size and operating model.
Configuration emphasized core ERP Financial capabilities, including general ledger, accounts payable, accounts receivable, inventory valuation and financial reporting, with workflows to support order-to-cash invoicing and procure-to-pay processing. Intuit Quickbooks Enterprise was configured with a normalized chart of accounts, role-based access controls and formalized month-end close procedures to tighten governance and operational consistency within the finance organization.
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ERP Financial | ERP |
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2016 | 2016 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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theBalm Cosmetics eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, theBalm Cosmetics deployed Shopify Plus on their public website thebalm.com as their primary eCommerce platform. The implementation established Shopify Plus as the centralized storefront and merchant console for online sales and catalog publishing.
The rollout focused on standard Shopify Plus capabilities including storefront theming and responsive design, product catalog management with variant handling, checkout configuration, order management and site administration. Configuration work emphasized merchandising controls, promotional rules, and catalog-driven product pages to support retail merchandising and digital marketing workflows.
Operational ownership landed with eCommerce, marketing, and customer support teams within the United States, with centralized governance for product data and content updates. Shopify Plus provided the application layer for online sales, enabling theBalm Cosmetics to manage merchandising, fulfillment orchestration and customer-facing commerce workflows on a single eCommerce platform.
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2013 | 2013 |
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Shipping Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2017 | 2017 |
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theBalm Cosmetics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smile.io | Legacy | Smile UI | Customer Loyalty | CRM | n/a | 2018 | 2018 |
In 2018, theBalm Cosmetics deployed Smile UI as its Customer Loyalty solution on thebalm.com. The implementation embedded Smile UI front-end components into the ecommerce storefront to surface loyalty enrollment flows, points balances, and rewards discovery within product pages and customer account areas.
Smile UI was configured to present loyalty widgets, signup and referral prompts, and contextual reward calls to action that align with marketing and customer engagement workflows. The deployment relied on a client-side integration pattern to render Smile UI components in the site front end while deferring loyalty rule configuration to the vendor console and merchant-facing configuration tools.
The rollout concentrated on thebalm.com ecommerce channel and affected marketing, ecommerce operations, and customer support processes by centralizing on-site loyalty interactions. Governance emphasized coordination between ecommerce and marketing teams for campaign and membership configuration, and operational ownership rested with the teams managing the website and customer engagement programs.
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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theBalm Cosmetics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at theBalm Cosmetics
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Operations | Director | Finance | |
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CEO/Founder | CXO | Finance | |
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Operation Manager | Manager | Finance | |
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Finance Director | Director | Finance | |
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COO | CXO | Finance | |
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Apps Being Evaluated by theBalm Cosmetics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from theBalm Cosmetics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the theBalm Cosmetics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD theBalm Cosmetics Technographics
theBalm Cosmetics is a Retail organization based in United States,
with around 100 employees and annual revenues of $80.0 million.
theBalm Cosmetics operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Shopify Plus and Smile UI,
covering areas like ERP Financial, eCommerce and Customer Loyalty.
theBalm Cosmetics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Shopify and Smile.io.
theBalm Cosmetics recently adopted applications including
Block Afterpay in 2021, Awin Affiliate Marketing in 2021 and Google Pay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of theBalm Cosmetics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates theBalm Cosmetics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete theBalm Cosmetics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.