Limassol, 4102,
Cyprus
Thesoul Publishing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Thesoul Publishing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Thesoul Publishing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thesoul Publishing has purchased the following applications: Browsi InsightHub for Predictive Analytics in 2024, GoDaddy Webmail for Collaboration in 2025, Framer for Web Content Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thesoul Publishing is running and its propensity to invest more and deepen its relationship with Browsi , GoDaddy , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thesoul Publishing revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thesoul Publishing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Browsi | Legacy | Browsi InsightHub | Predictive Analytics | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, The Soul Publishing deployed Browsi InsightHub for Predictive Analytics to optimize programmatic ad inventory and RPM while preserving viewability across its Cyprus and US operations. The Soul Publishing implemented Browsi InsightHub for Predictive Analytics to support advertising and monetization business functions and to supply predictive signals for programmatic decisioning.
The implementation used AI driven predictive analytics modules and console insights within Browsi InsightHub, inferred from the case study product listing, to generate publisher side predictive models for inventory prioritization and viewability aware bidding guidance. Configuration work focused on model tuning, threshold based viewability controls, and a centralized analytics console that exposed RPM and viewability indicators to monetization stakeholders.
Operational coverage centered on programmatic ad operations and monetization teams in Cyprus and the United States, with the solution feeding predictive signals into the publisher ad stack and programmatic decision workflows. The deployment provided console access for centralized monitoring, iterative model refinement, and operationalizing predictive outputs into auction time decisioning and inventory allocation.
Governance incorporated consolidated console oversight and iterative tuning cycles managed by advertising and monetization teams, aligning predictive model thresholds with viewability and RPM targets. According to the case study, the engagement delivered a reported +34% RPM uplift and a 293% ROI for advertising monetization while maintaining viewability, outcomes tied directly to the Browsi InsightHub driven predictive analytics and console insights.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2025 | 2025 |
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Collaboration | Collaboration |
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2026 | 2026 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Framer | Legacy | Framer | Web Content Management | Content Management | n/a | 2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Tag Management | CRM |
|
2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2025 | 2025 |
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Network Management and Monitoring | IaaS |
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2025 | 2025 |
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