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Thesoul Publishing Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Browsi Legacy Browsi InsightHub Predictive Analytics AI-Powered Application n/a 2024 2024
In 2024, The Soul Publishing deployed Browsi InsightHub for Predictive Analytics to optimize programmatic ad inventory and RPM while preserving viewability across its Cyprus and US operations. The Soul Publishing implemented Browsi InsightHub for Predictive Analytics to support advertising and monetization business functions and to supply predictive signals for programmatic decisioning. The implementation used AI driven predictive analytics modules and console insights within Browsi InsightHub, inferred from the case study product listing, to generate publisher side predictive models for inventory prioritization and viewability aware bidding guidance. Configuration work focused on model tuning, threshold based viewability controls, and a centralized analytics console that exposed RPM and viewability indicators to monetization stakeholders. Operational coverage centered on programmatic ad operations and monetization teams in Cyprus and the United States, with the solution feeding predictive signals into the publisher ad stack and programmatic decision workflows. The deployment provided console access for centralized monitoring, iterative model refinement, and operationalizing predictive outputs into auction time decisioning and inventory allocation. Governance incorporated consolidated console oversight and iterative tuning cycles managed by advertising and monetization teams, aligning predictive model thresholds with viewability and RPM targets. According to the case study, the engagement delivered a reported +34% RPM uplift and a 293% ROI for advertising monetization while maintaining viewability, outcomes tied directly to the Browsi InsightHub driven predictive analytics and console insights.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Webmail Collaboration Collaboration n/a 2025 2025
Collaboration Collaboration 2026 2026
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Framer Legacy Framer Web Content Management Content Management n/a 2025 2025
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tag Management CRM 2025 2025
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2025 2025
Domain Name System (DNS) IaaS 2025 2025
Network Management and Monitoring IaaS 2025 2025
IT Decision Makers and Key Stakeholders at Thesoul Publishing
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Thesoul Publishing Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Thesoul Publishing Technographics

Thesoul Publishing is a Media organization based in Cyprus, with around 2000 employees and annual revenues of $200.0 million.

Thesoul Publishing operates a diverse technology stack with applications such as Browsi InsightHub, GoDaddy Webmail and Framer, covering areas like Predictive Analytics, Collaboration and Web Content Management.

Thesoul Publishing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Browsi, GoDaddy and Framer.

Thesoul Publishing recently adopted applications including Google Workspace (Formerly Google G-Suite) in 2026, GoDaddy Webmail in 2025 and Framer in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Thesoul Publishing’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Thesoul Publishing’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Thesoul Publishing technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.