Thinknewsbrands Australia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Thinknewsbrands Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Thinknewsbrands Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thinknewsbrands Australia has purchased the following applications: Roy Morgan Single Source for Analytics and BI in 2025, Microsoft 365 for Collaboration in 2020, Vimeo Online Video Editor for Video Editing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thinknewsbrands Australia is running and its propensity to invest more and deepen its relationship with Roy Morgan , Microsoft , Vimeo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thinknewsbrands Australia revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thinknewsbrands Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Roy Morgan | Legacy | Roy Morgan Single Source | Analytics and BI | Analytics and BI | n/a | 2025 | 2025 |
In 2025 Thinknewsbrands Australia implemented Roy Morgan Single Source, branded as Roy Morgan iris, to consolidate audience measurement for Total News Publishing in Australia. The project is a media audience measurement implementation in the media/advertising area and is categorized under Analytics and BI.
The deployment integrated Ipsos iris digital audience measurement within Roy Morgan Single Source to produce a single de-duplicated total-news audience source. Configuration work focused on a data integration layer and identity de-duplication processes to build a unified measurement dataset, supporting cross-platform readership metrics, audience segmentation, and planning workflows. Roy Morgan Single Source was provisioned to ingest digital panel metrics and normalize publisher audience counts to enable consistent reporting for planning teams.
Operational scope targeted Total News Publishing stakeholders, including advertisers and agencies across Australia, with governance aligned to media planning definitions and rollout to planning and commercial teams. The initiative aimed to streamline planning and create consistent cross-platform readership and audience metrics for advertisers and agencies, providing a single source of truth for total-news audience measurement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vimeo | Legacy | Vimeo Online Video Editor | Video Editing | Content Management | n/a | 2021 | 2021 |
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Web Content Management | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2022 | 2022 |
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