Washington, 20036, DC,
United States
Third Way Technographics
Third Way Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Third Way and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Third Way employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Third Way has purchased the following applications: Sage Intacct for ERP Financial in 2019, Zoom for Audio Video and Web Conferencing in 2020, Crowdskout for Campaign Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Third Way is running and its propensity to invest more and deepen its relationship with Sage , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Third Way revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Third Way intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Third Way Tech Stack and Enterprise Applications
Third Way ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Intuit QuickBooks Online | Sage Intacct | ERP Financial | ERP | n/a | 2019 | 2020 |
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Third Way Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Third Way CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Murmuration Research Institute | Legacy | Crowdskout | Campaign Management | CRM | n/a | 2018 | 2018 |
In 2018, Third Way implemented Crowdskout, a Campaign Management application, on their website. The deployment embeds Crowdskout directly into the public site to capture visitor and supporter data and to drive audience-facing campaign workflows.
The implementation configures Crowdskout for contact management, audience segmentation, and scheduled outreach, using web-embedded forms and tracking elements to ingest records into the application. Configuration work focused on segmentation rules, tag-based audience attributes, and template-driven campaign orchestration consistent with Campaign Management functional patterns.
Integrations are centered on the website integration documented in the source, with data flowing from site forms into Crowdskout for list maintenance and campaign execution. Operational ownership aligns with a 10-employee organization, with communications and digital outreach responsibilities managing campaign setup, segmentation, and day-to-day use.
Governance for the rollout emphasized opt-in consent capture and basic data stewardship rules applied to site-collected records, supporting lightweight processes suitable for a small team. Crowdskout is used as the centralized campaign contact and outreach orchestration layer on the Third Way website.
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Third Way IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Third Way CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Third Way
Apps Being Evaluated by Third Way Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||