AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Third Way Tech Stack and Enterprise Applications

Third Way ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Sage Intuit QuickBooks Online Sage Intacct ERP Financial ERP n/a 2019 2020
Third Way Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoom Video Communications Legacy Zoom Audio Video and Web Conferencing Collaboration n/a 2020 2020
Collaboration Collaboration 2019 2019
Third Way CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Murmuration Research Institute Legacy Crowdskout Campaign Management CRM n/a 2018 2018
In 2018, Third Way implemented Crowdskout, a Campaign Management application, on their website. The deployment embeds Crowdskout directly into the public site to capture visitor and supporter data and to drive audience-facing campaign workflows. The implementation configures Crowdskout for contact management, audience segmentation, and scheduled outreach, using web-embedded forms and tracking elements to ingest records into the application. Configuration work focused on segmentation rules, tag-based audience attributes, and template-driven campaign orchestration consistent with Campaign Management functional patterns. Integrations are centered on the website integration documented in the source, with data flowing from site forms into Crowdskout for list maintenance and campaign execution. Operational ownership aligns with a 10-employee organization, with communications and digital outreach responsibilities managing campaign setup, segmentation, and day-to-day use. Governance for the rollout emphasized opt-in consent capture and basic data stewardship rules applied to site-collected records, supporting lightweight processes suitable for a small team. Crowdskout is used as the centralized campaign contact and outreach orchestration layer on the Third Way website.
Marketing Analytics, Sales Analytics, Customer Support CRM 2017 2017
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2020 2020
Third Way IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2020 2020
Cloud Storage IaaS 2018 2018
Content Delivery Network IaaS 2022 2022
Third Way CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Third Way

First Name Last Name Title Function Department Email Phone
Chief Financial Officer CXO Finance
Grants Accounting Manager Manager Finance
Senior Staff Accountant Non Manager Finance
Director of Technology Director IT

Apps Being Evaluated by Third Way Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Third Way IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Third Way digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Third Way Technographics
Third Way is a Professional Services organization based in United States, with around 180 employees and annual revenues of $30.0 million.
Third Way operates a diverse technology stack with applications such as Sage Intacct, Zoom and Crowdskout, covering areas like ERP Financial, Audio Video and Web Conferencing and Campaign Management.
Third Way has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Sage, Zoom Video Communications and Murmuration Research Institute.
Third Way recently adopted applications including Cloudflare CDN in 2022, Zoom in 2020 and Salesforce Pardot in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Third Way’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Third Way’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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