Thor Equities
25 W 39th St,,
New York, 10018, NY,
United States
New York, 10018, NY,
United States
1 212-529-5055
Construction and Real Estate
Thor Equities Technographics
Thor Equities Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thor Equities and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 Thor Equities employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thor Equities has purchased the following applications: MRI CRE Lease Accounting for Lease Management in 2015, Zoom for Audio Video and Web Conferencing in 2020, Salesforce Pardot for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thor Equities is running and its propensity to invest more and deepen its relationship with MRI Software , BuildingLink , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thor Equities revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thor Equities intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thor Equities Tech Stack and Enterprise Applications
Thor Equities ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MRI Software | Legacy | MRI CRE Lease Accounting | Lease Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Thor Equities implemented MRI CRE Lease Accounting to centralize Lease Management for its portfolio. The deployment focused on abstracting, entering, and maintaining tenant leases across 150 mixed use office and retail properties, with the MRI CRE Lease Accounting application used as the authoritative lease record. Staff responsibilities included recording all areas of lease related transactions into MRI software systems and ensuring accurate tenant billing and lease compliance.
Configuration emphasized lease abstraction and lease administration workflows, with system records capturing lease financials, critical clauses, amendments, commission agreements, and estoppel documentation. Day to day operations included inputting sales reporting and charges provided by Property Accountants directly into MRI CRE Lease Accounting, and drafting notices and amendments from the centralized lease record. The implementation supported billing, receivable posting, and compliance workflows consistent with Lease Management functional terminology.
Operational coverage spanned property management and property accounting teams responsible for 150 properties in the United States, aligning lease administration with tenant billing and accounting processes. Governance relied on monitoring and communicating all critical dates related to lease clauses and landlord deadlines, creating a lease calendar and notification workflow to surface expirations, options, and notice windows. Roles were structured so Property Accountants supplied sales and charge data, while leasing administrators prepared estoppels and commission paperwork within the MRI system.
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Real Estate Property Management | ERP Services and Operations |
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2018 | 2018 |
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Thor Equities Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Thor Equities deployed Zoom from Zoom Video Communications to provide Audio Video and Web Conferencing. The deployment is cloud-hosted and embedded on the corporate website, enabling external parties to initiate web-based sessions directly from site pages.
Functionally the implementation relies on core Audio Video and Web Conferencing capabilities, including scheduled and ad hoc meetings, screen sharing, in-session chat, and session recording, to support both external client interactions and internal collaboration workflows. The application name Zoom is used to orchestrate virtual meetings and web conferencing workflows that originate from the website.
Operational coverage focuses on client engagement and corporate communications, with web-embedded session controls and access management governing meeting initiation and participation. Thor Equities uses Zoom for Audio Video and Web Conferencing to support client engagement and workplace collaboration.
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Collaboration | Collaboration |
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2018 | 2018 |
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Thor Equities CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, Thor Equities implemented Salesforce Pardot as its Marketing Automation solution. The deployment focused on embedding Salesforce Pardot tracking and web forms on the corporate website to capture prospect activity and inbound leads. The implementation leveraged standard Marketing Automation capabilities including website visitor tracking, form-based lead capture, email automation, landing pages, and lead scoring to support demand generation workflows. Salesforce Pardot was configured to profile prospects visiting property listings and corporate content, enabling staged nurture flows and segmented communications.
Operational ownership resided with the marketing organization, which used Salesforce Pardot to design nurture programs, segment audiences, and orchestrate campaign communications tied to property marketing and leasing initiatives. Governance emphasized campaign-level configuration, web tracking governance, and template management for email and landing page assets, with rollout scope concentrated on the website and related online touchpoints. The configuration prioritized prospect segmentation, campaign orchestration, and tracking scripts to standardize marketing-led lead capture and nurturing processes.
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Thor Equities PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Thor Equities IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Thor Equities CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Thor Equities
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Thor Equities Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thor Equities IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thor Equities digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thor Equities Technographics
Thor Equities is a Construction and Real Estate organization based in United States,
with around 230 employees and annual revenues of $50.0 million.
Thor Equities operates a diverse technology stack with applications such as
MRI CRE Lease Accounting, Zoom and Salesforce Pardot,
covering areas like Lease Management, Audio Video and Web Conferencing and Marketing Automation.
Thor Equities has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MRI Software, Zoom Video Communications and Salesforce.
Thor Equities recently adopted applications including
Fastly in 2021, Zoom in 2020 and SendinBlue in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thor Equities’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thor Equities’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thor Equities technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.