ThredUp
ThredUp Technographics
ThredUp Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ThredUp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1630 ThredUp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ThredUp has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, Lever by Employ for Applicant Tracking System in 2015, FreeWheel Demandsuite for Agency Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ThredUp is running and its propensity to invest more and deepen its relationship with Oracle , Affirm , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ThredUp revenues, which have grown to $260.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ThredUp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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ThredUp Tech Stack and Enterprise Applications
ThredUp ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, ThredUp implemented Oracle NetSuite ERP. Oracle NetSuite ERP was deployed as an ERP Financial solution to centralize accounting and finance functions for the US resale retailer, supporting a finance organization aligned to a company with 1,630 employees and approximately $260,000,000 in revenue.
The deployment focused on core financial modules typical of an ERP Financial implementation, including General Ledger, Accounts Payable, Accounts Receivable, Cash Management, Fixed Assets and Revenue Management, with configuration for financial reporting, multi book accounting and tax handling. Oracle NetSuite ERP was configured to support period close orchestration, journal processing and automated transaction posting, leveraging native workflow and role based access to enforce transaction controls and audit trails.
Rollout emphasized finance process standardization and governance, with a staged module by module deployment across accounting, treasury and revenue recognition processes and formalized chart of accounts and close governance to streamline month end activities. Controls and segregation of duties were implemented through system configuration and user provisioning, aligning the Oracle NetSuite ERP deployment with corporate accounting workflows.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2021 | 2021 |
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ThredUp HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, ThredUp implemented Lever by Employ as its Applicant Tracking System and embedded the application into its public careers site to manage candidate apply flows. The deployment positioned Lever by Employ as the central talent acquisition system for posting roles, capturing candidate profiles, and routing applications through configurable hiring pipelines.
Lever by Employ was configured to support standard ATS functionality including job posting management, candidate tracking across stages, interview scheduling orchestration, and offer workflow coordination. Configuration emphasized pipeline visibility and candidate data hygiene consistent with Applicant Tracking System capabilities, with reusable interview templates and structured candidate records to standardize hiring workflows.
The implementation integrated the Lever careers endpoint directly with ThredUp’s website so external applicants enter Lever-managed workflows from the company job listings. Operational coverage focused on talent acquisition and hiring managers across the organization, using Lever by Employ to centralize requisition intake, candidate ownership, and recruiting communications.
Governance for the deployment introduced role based access and defined pipeline ownership to align recruiting processes, with formalized requisition approvals and hiring stage definitions to reduce process variation. Lever by Employ served as the authoritative source for candidate lifecycle data and hiring event tracking within ThredUp’s recruiting function.
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BackGround Screening | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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ThredUp ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, ThredUp deployed FreeWheel Demandsuite on its website to manage digital advertising and partner campaigns. The implementation places FreeWheel Demandsuite at the center of ThredUp's Agency Management stack for site level ad monetization and campaign orchestration.
Configuration emphasized core Agency Management capabilities including campaign trafficking, ad inventory and placement controls, yield optimization rules, and consolidated reporting and analytics. FreeWheel Demandsuite was configured to support deal based and programmatic inventory workflows, with tag management and ad decisioning aligned to site content templates and audience segments.
Operational ownership is assigned to ThredUp's ad operations and revenue teams, with the tool operating against live site inventory on thredup.com. Integrations are implemented at the ad delivery layer using site ad tags and server side decisioning endpoints to surface impressions, line item statuses, and campaign reporting into the FreeWheel Demandsuite interface.
Governance changes introduced centralized trafficking policies, standardized campaign approval and reporting workflows, and role based access controls inside FreeWheel Demandsuite to align Agency Management processes with ad sales and operations. The deployment consolidates ThredUp's web ad management onto FreeWheel Demandsuite and establishes a single interface for campaign orchestration and performance visibility.
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ThredUp AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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ThredUp Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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ThredUp CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2014 | 2014 |
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ThredUp ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2011 | 2011 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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ThredUp PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2016 | 2016 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2024 | 2025 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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ThredUp IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at ThredUp
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Financial Officer | CXO | Finance | |
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VP, Corporate Controller | VP | Finance | |
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Vice President Finance | VP | Finance | |
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Lead Talent Acquisition Business Partner | Manager | HR | |
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Director, People | Director | HR | |
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Manager Talent Acquisition | Manager | HR | |
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Vice President, People Operations and Total Rewards | VP | HR | |
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Apps Being Evaluated by ThredUp Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ThredUp IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ThredUp digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ThredUp Technographics
ThredUp is a Retail organization based in United States,
with around 1630 employees and annual revenues of $260.0 million.
ThredUp operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Lever by Employ and FreeWheel Demandsuite,
covering areas like ERP Financial, Applicant Tracking System and Agency Management.
ThredUp has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Employ and FreeWheel, A Comcast Company.
ThredUp recently adopted applications including
FreeWheel Demandsuite in 2024, Workato iPaaS in 2024 and Logrocket UX Analytics in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ThredUp’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ThredUp’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ThredUp technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.