Thrifty Car Rental
8501 Williams Road,
Estero, 33928, FL,
United States
Estero, 33928, FL,
United States
1 239-301-7000
Automotive
Thrifty Car Rental Technographics
Thrifty Car Rental Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thrifty Car Rental and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5900 Thrifty Car Rental employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thrifty Car Rental has purchased the following applications: Sojern for Guest Management in 2015, Microsoft 365 for Collaboration in 2018, Sitecore CMS for Web Content Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thrifty Car Rental is running and its propensity to invest more and deepen its relationship with Sojern , Synetek Systems Pty Ltd , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thrifty Car Rental revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thrifty Car Rental intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thrifty Car Rental Tech Stack and Enterprise Applications
Thrifty Car Rental ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Thrifty Car Rental deployed Sojern on its public website as a Guest Management application to instrument customer booking journeys and digital guest interactions. The implementation tied Sojern into Thrifty Car Rental web pages and the online reservation funnel, establishing a web-based capture point for guest signals and behavioral data across site sessions.
Configuration centered on standard Guest Management capabilities, including audience segmentation, session-level intent capture, and profile enrichment to support targeted campaign orchestration. Sojern was applied as an on-site tagging and tracking layer to classify traveler behaviors, normalize visitor profiles, and feed segment definitions used by marketing workflows.
Operational coverage remained focused on the website and the online reservation funnel, providing data to marketing operations, digital product teams, and reservation management functions. The deployment was organized around web-first telemetry, with instrumented pages and campaign segments mapped to conversion events in the booking flow.
Governance emphasized tag management and marketing operations ownership, aligning guest profile use with site consent flows and campaign lifecycle processes. Controls were implemented to centralize segment definitions and campaign activation so marketing and revenue teams could operationalize Sojern-driven audience lists within digital advertising and onsite personalization workflows.
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Lease Management | ERP Services and Operations |
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2018 | 2018 |
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Thrifty Car Rental Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Thrifty Car Rental deployed Microsoft 365 as its Collaboration platform. The Microsoft 365 deployment by vendor Microsoft was provisioned as a cloud-hosted tenant to support collaboration and productivity for approximately 5,900 employees and is surfaced on Thrifty Car Rental's public website, indicating website-facing workflows and user access patterns.
Microsoft 365 is configured to deliver core Collaboration capabilities, including Exchange Online for enterprise email, SharePoint Online for intranet and document management, Microsoft Teams for synchronous collaboration, and OneDrive for personal file synchronization. Architecture and governance are organized around a centralized Microsoft 365 tenant model with tenant administration, identity and access controls, and external sharing policies to manage corporate content and permissions. Integrations with other enterprise applications were not specified in the source, the implementation emphasis is on cloud-hosted Collaboration services provisioned to support corporate and customer-facing teams.
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Thrifty Car Rental Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Thrifty Car Rental deployed Sitecore CMS on its public website as its Web Content Management solution. The implementation established Sitecore CMS as the central platform for authoring and publishing customer facing web content across Thrifty Car Rental digital channels.
The Sitecore CMS implementation focused on core Web Content Management capabilities including template driven page composition, content authoring and approval workflows, media and asset management, and staged publishing. Configuration work emphasized reusable components and content blocks to support campaign landing pages and product listings, with personalization and experience editing capabilities aligned to marketing operations.
Operational ownership rested with marketing and web operations teams, using role based access and editorial governance to control content lifecycle and approvals. The deployment centered on the public Thrifty website and on routine content publishing processes, positioning Sitecore CMS to manage ongoing content updates and campaign content across the site.
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Thrifty Car Rental CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Thrifty Car Rental ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Thrifty Car Rental IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Thrifty Car Rental CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Thrifty Car Rental
| First Name | Last Name | Title | Function | Department | Phone | |
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General Manager | Manager | Finance | |
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Director Of Customer Service | Director | Customer Service | |
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Customer Service Representative | Manager | Customer Service | |
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Senior Director, Brand Marketing, Global loyalty and CRM | Director | Marketing | |
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Executive Vice President Global Sales & Customer Experience | VP | Customer Service | |
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Director, Travel Distribution Sales | Director | Finance | |
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Apps Being Evaluated by Thrifty Car Rental Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thrifty Car Rental IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thrifty Car Rental digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Thrifty Car Rental Technographics
Thrifty Car Rental is a Automotive organization based in United States,
with around 5900 employees and annual revenues of $1.00 billion.
Thrifty Car Rental operates a diverse technology stack with applications such as
Sojern, Microsoft 365 and Sitecore CMS,
covering areas like Guest Management, Collaboration and Web Content Management.
Thrifty Car Rental has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sojern, Microsoft and Sitecore.
Thrifty Car Rental recently adopted applications including
Salesforce Sales Cloud in 2021, Imperva Sonar in 2021 and InMoment XI Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thrifty Car Rental’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thrifty Car Rental’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thrifty Car Rental technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.