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Thruline Marketing
Location
12433 Antioch Rd,
Overland Park, 66213, KS,
United States
Website
https://www.thru-line.com/
Phone
1 913-254-6000
Artw industry
Professional Services
Employee
Revenue

Thruline Marketing Technographics

Thruline Marketing Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Thruline Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Thruline Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Thruline Marketing has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations - AR Automation for AR Automation in 2023, Microsoft 365 for Collaboration in 2018, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Thruline Marketing is running and its propensity to invest more and deepen its relationship with Microsoft , EVO Payments , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Thruline Marketing revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thruline Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Thruline Marketing Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Dynamics 365 for Finance and Operations - AR Automation AR Automation ERP Financial Management n/a 2023 2023
In 2023, Thruline Marketing deployed Microsoft Dynamics 365 for Finance and Operations - AR Automation to automate accounts receivable and cash application workflows. The implementation used SKsoft's Treasury Automation Suite embedded in Microsoft Dynamics 365 Finance and Operations and focused on AR and finance operations in the United States, aligning the company application with the AR Automation category. The technical implementation centered on inbound payment processing and automated cash application, delivering touchless credit-card processing through SKsoft's Treasury Automation Suite embedded into Dynamics 365 Finance and Operations. Configuration included rules-based matching and exception routing to minimize manual posting, with the application operating as an integrated AR Workflow layer inside Microsoft Dynamics 365 for Finance and Operations. Operationally the rollout targeted AR and finance teams in the United States and restructured front-line AR tasks toward exception management and oversight. SKsoft reports the deployment reduced headcount by two full-time employees and sped up payment processing, and Thruline reallocated staff to higher-value activities as part of the governance and process changes introduced with the Microsoft Dynamics 365 for Finance and Operations - AR Automation implementation.
ERP Financial ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2023 2023
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
In 2018, Thruline Marketing implemented Microsoft 365 as its Collaboration platform. The deployment for the United States professional services firm with roughly 100 employees leveraged Microsoft 365 capabilities including Exchange Online email, Microsoft Teams meetings and chat, SharePoint Online intranet and document management, and OneDrive for Business file sync to standardize collaboration and client project workflows. Microsoft 365 was configured to support core business functions including marketing, client services and internal operations, aligning Collaboration capabilities with project communications, document co authoring, calendaring and team workspaces. Governance emphasis appears on tenant level access controls, role based sharing and document versioning policies to manage collaboration lifecycle. Public site references indicate Thruline Marketing uses Microsoft 365 on their website, consistent with embedded components or hosted content links originating from the Microsoft 365 tenant.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2018 2018
In 2018, Thruline Marketing implemented Hotjar on their website to capture user behavior and on page feedback. Thruline Marketing deployed Hotjar as a Customer Experience tool to support website analytics and to inform marketing and user experience functions. The Hotjar implementation uses browser based tracking code embedded across marketing pages to enable heatmaps, session recordings, conversion funnels and feedback widgets, reflecting standard Customer Experience capabilities. Deployment and ongoing operation were managed by the marketing and digital experience teams, who configured Hotjar settings to align with page tagging and user consent controls. Integration scope focused on the public website, with the Hotjar script embedded in site templates and data routed into marketing and UX workflows. Hotjar provides a behavior analytics layer for Thruline Marketing, linking the application to Customer Experience and website optimization activities.
Marketing Analytics CRM 2018 2018
Marketing Automation CRM 2020 2020
Sales Automation, Sales Engagement CRM 2020 2020
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2019 2019
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2022 2022
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2022 2022
IT Decision Makers and Key Stakeholders at Thruline Marketing
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Thruline Marketing Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Thruline Marketing Technographics

Thruline Marketing is a Professional Services organization based in United States, with around 100 employees and annual revenues of $10.0 million.

Thruline Marketing operates a diverse technology stack with applications such as Microsoft Dynamics 365 for Finance and Operations - AR Automation, Microsoft 365 and Hotjar, covering areas like AR Automation, Collaboration and Customer Experience.

Thruline Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft and Contentsquare.

Thruline Marketing recently adopted applications including Microsoft Dynamics 365 for Finance and Operations - AR Automation in 2023, EVO Payments Nodus ePay Advantage in 2023 and Amazon EC2 in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Thruline Marketing’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Thruline Marketing’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Thruline Marketing technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.