Overland Park, 66213, KS,
United States
Thruline Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Thruline Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Thruline Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thruline Marketing has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018, Microsoft Dynamics 365 for Finance and Operations - AR Automation for AR Automation in 2023, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thruline Marketing is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thruline Marketing revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thruline Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 | ||
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 for Finance and Operations - AR Automation | AR Automation | ERP Financial Management | n/a | 2023 | 2023 | In 2023, Thruline Marketing deployed Microsoft Dynamics 365 for Finance and Operations - AR Automation to automate accounts receivable and cash application workflows. The implementation used SKsoft's Treasury Automation Suite embedded in Microsoft Dynamics 365 Finance and Operations and focused on AR and finance operations in the United States, aligning the company application with the AR Automation category. The technical implementation centered on inbound payment processing and automated cash application, delivering touchless credit-card processing through SKsoft's Treasury Automation Suite embedded into Dynamics 365 Finance and Operations. Configuration included rules-based matching and exception routing to minimize manual posting, with the application operating as an integrated AR Workflow layer inside Microsoft Dynamics 365 for Finance and Operations. Operationally the rollout targeted AR and finance teams in the United States and restructured front-line AR tasks toward exception management and oversight. SKsoft reports the deployment reduced headcount by two full-time employees and sped up payment processing, and Thruline reallocated staff to higher-value activities as part of the governance and process changes introduced with the Microsoft Dynamics 365 for Finance and Operations - AR Automation implementation. | |
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, Sales Engagement | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2019 | 2019 |
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