Thryv Holdings, Inc.
2200 West Airfield Drive,
DFW Airport, 75261, TX,
United States
DFW Airport, 75261, TX,
United States
1 972-453-7000
Professional Services
Thryv Holdings, Inc. Technographics
Thryv Holdings, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thryv Holdings, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2925 Thryv Holdings, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thryv Holdings, Inc. has purchased the following applications: Stripe Payments for Payment Processing in 2013, Milliman Online Total Rewards for Employee Recognition and Rewards Management in 2025, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thryv Holdings, Inc. is running and its propensity to invest more and deepen its relationship with Stripe , ProfitWell , Milliman Marc or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thryv Holdings, Inc. revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thryv Holdings, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thryv Holdings, Inc. Tech Stack and Enterprise Applications
Thryv Holdings, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2013 | 2013 |
In 2013, Thryv Holdings, Inc. implemented Stripe Payments on its website to handle customer billing and online transactions. Stripe Payments serves as the primary Payment Processing layer for Thryv's customer-facing checkout and payment acceptance workflows. The deployment is focused on web-based payment capture across Thryv.com and is aligned with the company’s professional services revenue model.
The implementation leverages core Payment Processing capabilities such as card acceptance, tokenization, payment gateway routing, API driven checkout flows, and webhook eventing to surface transaction statuses. Operational coverage is concentrated on Thryv's website and supports billing and revenue capture for its professional services business in the United States. Governance emphasizes standard payment controls, fraud mitigation features, and alignment with card network and PCI compliance expectations.
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Thryv Holdings, Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Milliman Marc | Legacy | Milliman Online Total Rewards | Employee Recognition and Rewards Management | HCM | n/a | 2025 | 2025 |
In 2025, Thryv Holdings, Inc. implemented Milliman Online Total Rewards to publish Milliman-hosted total rewards statements for U.S. employees. The deployment supports Employee Recognition and Rewards Management by delivering personalized total rewards disclosure through a Milliman-hosted MyBenefitChoice portal. The implementation is positioned within HR and benefits communications to provide employees with a consolidated view of compensation, benefits, and related reward components.
Thryv’s total rewards page is delivered via Milliman’s MyBenefitChoice site and is labeled Powered by MyBenefitChoice, which infers use of Milliman Online Total Rewards OTTER for statement generation and delivery. Employees register and authenticate through the hosted portal to view individualized statements, indicating configuration of user registration, statement rendering, and secure self-service access. Functional capabilities implied by the implementation include personalized statement assembly, benefits and compensation line item presentation, and user profile management consistent with online total rewards platforms.
Operational scope is U.S.-centric and centered on HR and benefits communications rather than a global payroll or HRIS consolidation project. The deployment is integrated with HR communications workflows and benefits enrollment messaging to direct employees to the Milliman-hosted statements, while access and disclosure controls are managed on the hosted portal. Governance adjustments likely focused on content authoring and distribution processes within Thryv HR to ensure statements are published and communicated through MyBenefitChoice.
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Thryv Holdings, Inc. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Thryv Holdings, Inc. deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment leverages the Chatbots and Conversational AI category to enable real time web conversations and structured online customer engagement for Thryv's professional services offerings.
The implementation of Salesforce Chat (formerly Salesforce Live Agent) centers on browser based chat widgets, agent console interactions, real time routing and presence, and automated greeting workflows consistent with Chatbots and Conversational AI capabilities. Configuration emphasis was placed on chat transcript capture and session handoff to Thryv service teams, enabling agents to manage inbound web conversations and maintain conversational context.
Operationally the deployment is scoped to Thryv's website and operated by customer service and online support functions, aligning digital engagement with existing support workflows. Thryv Holdings, Inc. Salesforce Chat (formerly Salesforce Live Agent) Chatbots and Conversational AI supports customer service and online lead engagement business functions through embedded website conversational flows and agent driven handling.
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Thryv Holdings, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Thryv Holdings, Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Thryv Holdings, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Thryv Holdings, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Thryv Holdings, Inc. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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Thryv Holdings, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Thryv Holdings, Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Thryv Holdings, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Thryv Holdings, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thryv Holdings, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thryv Holdings, Inc. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Thryv Holdings, Inc. Technographics
Thryv Holdings, Inc. is a Professional Services organization based in United States,
with around 2925 employees and annual revenues of $1.20 billion.
Thryv Holdings, Inc. operates a diverse technology stack with applications such as
Stripe Payments, Milliman Online Total Rewards and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like Payment Processing, Employee Recognition and Rewards Management and Chatbots and Conversational AI.
Thryv Holdings, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Milliman Marc and Salesforce.
Thryv Holdings, Inc. recently adopted applications including
Milliman Online Total Rewards in 2025, VeraSafe in 2025 and Workplace by Facebook in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thryv Holdings, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thryv Holdings, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thryv Holdings, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.