Thryv
2200 West Airfield Drive,
Dallas, 75261, TX,
United States
Dallas, 75261, TX,
United States
1 972-453-7000
Professional Services
Thryv Technographics
Thryv Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thryv and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3016 Thryv employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thryv has purchased the following applications: Workday Financial Management for ERP Financial in 2019, UKG Pro HCM (ex UltiPro HCM) for Core HR in 2012, Salesforce Field Service (ex ClickSoftware) for Field Service Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thryv is running and its propensity to invest more and deepen its relationship with Workday , Stripe , ProfitWell or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thryv revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thryv intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thryv Tech Stack and Enterprise Applications
Thryv ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle PeopleSoft ERP | Workday Financial Management | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019 Thryv implemented Workday Financial Management. Thryv implemented Workday Financial Management as its ERP Financial solution to centralize core accounting and financial reporting capabilities across the organization, consolidating general ledger processes and fixed-asset accounting into a single cloud-finance platform.
The deployment focused on core financial modules typical of ERP Financial implementations, including general ledger configuration, fixed-asset management with capitalization and depreciation schedules, consolidation and close procedures, journal entry orchestration, and automated account reconciliation workflows. Configuration work emphasized a standardized chart of accounts, period close sequencing, accrual and prepaid processing, and audit-ready reconciliation schedules aligned with GAAP and SOX control requirements.
Operational ownership rested with GL Accounting and financial reporting teams, and the system was positioned as a primary tool used by in-house and remote accounting staff, including bilingual accounting consultants supporting reporting and audit activities. Workday Financial Management also served as the platform for preparing and collecting data for external audits and for supporting fixed-asset reporting and reconciliation duties performed by accounting consultants.
Governance changes accompanying the implementation included tightened role-based access and approval workflows, standardized reconciliation and journal review procedures, and process changes to support external audit preparation and SOX compliance. The rollout emphasized embedding control points into financial processes and consolidating disparate accounting activities into the Workday Financial Management ledger and reporting model.
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Payment Processing | ERP |
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2013 | 2013 |
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Subscription and Recurring Billing | ERP |
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2019 | 2019 |
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Tax Management | ERP |
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2020 | 2020 |
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Thryv HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro HCM (ex UltiPro HCM) | Core HR | HCM | n/a | 2012 | 2013 |
In 2012, Thryv implemented UKG Pro HCM (ex UltiPro HCM) to centralize Core HR and payroll recordkeeping across its HR organization. The implementation established UKG Pro HCM as the primary application for employee data management and payroll processing within Thryv's HR and payroll functions.
UKG Pro HCM (ex UltiPro HCM) was configured to support time and attendance through the UTA module, payroll processing, accruals and eligibility rules, employee lifecycle events including hires rehires and terminations, wage progression handling, garnishments, job history corrections and wage verification workflows. Project activities included documenting and testing over 300 time and attendance scenarios for UTA, conducting UTA training sessions for executive assistants and designating subject matter experts for time entry pay rules and accrual application.
During the rollout Thryv coordinated conversion from an outsourced payroll vendor to Ultimate Software and maintained a liaison role with the payroll provider for testing and cutover activities. Operational coverage included serving as the escalation point for time and attendance issues validating employee data changes within the system and managing overpayment processes and communications. The HR team also maintained SME responsibilities for ImageNow imaging management and for external time systems such as CyberShift and Ceridian’s Time and Attendance System.
Governance and process controls implemented around UKG Pro HCM included documented UTA requirement specifications test cases a single SME model for time and employee data workflows and structured payroll and UTA event communications. These governance elements supported data accuracy and integrity of Core HR workflows within UKG Pro HCM.
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Payroll | HCM |
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2012 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Thryv ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Salesforce | Legacy | Salesforce Field Service (ex ClickSoftware) | Field Service Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Thryv implemented Salesforce Field Service (ex ClickSoftware) to support Field Service Management across its digital support and website consulting operations. The deployment targeted two support teams with up to 15 direct reports, covering non-senior THRYV Website Consultants and Senior Custom Website Consultants, and positioned Salesforce Field Service (ex ClickSoftware) as the core application for scheduling, dispatch, and work order orchestration.
The implementation emphasized functional modules and configurability, including scheduling and dispatch workflows, SLA monitoring, work order orchestration, and reporting. Thryv staff acted as Salesforce Service Cloud and Field Service Lightning power users, creating and managing Salesforce reports and dashboards, and maintaining automated workflow systems such as Basecamp and Airtable for acquired companies until those assets were integrated into DexYP systems. The team also served as beta testers for company applications, validating Salesforce, BPMS, and Insites features and reporting end user defects prior to roll-out.
Operational integration included technical SME responsibilities for Office 365, Outlook, Excel, and Calendars to ensure calendar and email coordination with field schedules and reporting. Operational scope extended to coordination with digital suppliers, offshore teams, and process managers to prioritize workload peaks and valleys, and to align production schedules across digital and support teams. The implementation supported cross-functional business functions including digital support, web production, training, and supplier management.
Governance and process work accompanied the technical implementation, with Thryv staff creating and updating processes for digital support teams, establishing goals and standards to ensure supplier compliance with contracts and statements of work, and leading training programs in copywriting, coding, web design, and data management. Teams analyzed operational data to identify improvement opportunities related to SLAs, budgets, and client experience, and managed quarterly contest and event budgets as part of ongoing operational stewardship.
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Thryv AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Thryv Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Thryv CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Thryv EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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Thryv ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Thryv IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Thryv CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Thryv
| First Name | Last Name | Title | Function | Department | Phone | |
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Executive Director - IT | Director | Finance | |
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Service Director | Director | Operations | |
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Service Manager | Manager | Operations | |
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CHRO and Executive Vice President-Chief Legal | CXO | HR | |
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Manager HR Systems & Project Management | Manager | HR | |
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Sr. Manager of Payroll and Benefits Administration | Manager | HR | |
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Apps Being Evaluated by Thryv Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thryv IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thryv digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thryv Technographics
Thryv is a Professional Services organization based in United States,
with around 3016 employees and annual revenues of $1.20 billion.
Thryv operates a diverse technology stack with applications such as
Workday Financial Management, UKG Pro HCM (ex UltiPro HCM) and Salesforce Field Service (ex ClickSoftware),
covering areas like ERP Financial, Core HR and Field Service Management.
Thryv has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, UKG and Salesforce.
Thryv recently adopted applications including
Ruby Live Chat in 2021, Contentsquare in 2021 and Lotame DMP in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thryv’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thryv’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thryv technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.