Thuiswinkel.org
Horaplantsoen 20,
Ede, 6717 LT,
Netherlands
Ede, 6717 LT,
Netherlands
31 318 648 575
Professional Services
Thuiswinkel.org Technographics
Thuiswinkel.org Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thuiswinkel.org and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Thuiswinkel.org employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thuiswinkel.org has purchased the following applications: Exact Synergy for Document Management in 2013, Hotjar for Customer Experience in 2021, Postmark for Transactional Email in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thuiswinkel.org is running and its propensity to invest more and deepen its relationship with Exact Software , Contentsquare , Trengo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thuiswinkel.org revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thuiswinkel.org intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thuiswinkel.org Tech Stack and Enterprise Applications
Thuiswinkel.org Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Synergy | Document Management | Content Management | n/a | 2013 | 2013 |
In 2013, Thuiswinkel.org implemented Exact Synergy as its Document Management platform. Exact Synergy was configured to centralize document storage, version control, and business process workflows across the organization's Trustmark, legal, finance, security, e-Academy, ICT, and operations functions.
Configuration work emphasized document capture and indexing, versioning and audit trails, role based access control, automated approval and certification workflows, and records retention policies aligned with Document Management practice. The Exact Synergy deployment included workflow orchestration to route documents for legal review, financial approvals, and security assessments.
The implementation included integration with Thuiswinkel.org public websites and a purpose built certification and workflow Portal used to operate the Thuiswinkel Waarborg and Thuiswinkel Zakelijk certification processes. The project ran in parallel with an Exact Synergy implementation for Ecommerce Europe, providing multi entity operational coverage within the organization and its broader ecommerce network.
Rollout and ongoing administration were managed internally by the Manager Operations and ICT with involvement from the Member Management Team for trustmark governance, legal compliance workflows, and financial monitoring processes. The Exact Synergy configuration and the certification workflow Portal institutionalized document centric governance, audit trails, and role based approvals for certification issuance and oversight.
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Thuiswinkel.org CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Thuiswinkel.org implemented Hotjar as a Customer Experience tool on its public website. The deployment centers on client-side instrumentation of the web property using the Hotjar tracking snippet, establishing behavioral analytics in support of digital product and marketing use cases. Hotjar is used to capture session recordings and heatmap analytics, and it is configured to surface on-site feedback through surveys and feedback widgets, reflecting typical Hotjar capabilities within the Customer Experience category.
Configuration work focused on page-level instrumentation and rule-based recording to target conversion pathways and key content areas. Hotjar session recordings, heatmaps, and funnel analysis were set up to inform UX and conversion analysis, while on-site surveys and feedback mechanisms were configured to collect qualitative input from visitors. Implementation emphasized lightweight client-side rollup and sampling controls to manage data volume and analysis scope.
Operational ownership sits with digital product and marketing teams, who use Hotjar data to prioritize user experience adjustments and content changes. The Hotjar implementation was integrated into existing website analytics workflows, providing behavioral context to quantitative analytics without introducing named third-party integrations. Governance activity included configuring access and recording scopes to align analytics workflows with organizational review processes.
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Thuiswinkel.org PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | Postmark | Transactional Email | PaaS | n/a | 2015 | 2015 |
In 2015 Thuiswinkel.org implemented Postmark for Transactional Email on its website to centralize delivery of customer facing transactional messages. The implementation routes outgoing messages from the site through Postmark using SMTP and API endpoints, and leverages Postmark features for delivery tracking and bounce handling to manage send reputation and event processing.
Postmark is configured to host and serve message templates, process webhook callbacks for delivery and bounce events, and authenticate sending domains using standard email authentication methods. Operational scope is the website communications workflow, with the application handling transactional email flows and integrating directly with the site codebase via Postmark API and webhooks, while governance focuses on centralized message template management and event handling logic for site operations.
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Thuiswinkel.org IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Thuiswinkel.org
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Apps Being Evaluated by Thuiswinkel.org Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thuiswinkel.org IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thuiswinkel.org digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thuiswinkel.org Technographics
Thuiswinkel.org is a Professional Services organization based in Netherlands,
with around 80 employees and annual revenues of $10.0 million.
Thuiswinkel.org operates a diverse technology stack with applications such as
Exact Synergy, Hotjar and Postmark,
covering areas like Document Management, Customer Experience and Transactional Email.
Thuiswinkel.org has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Exact Software, Contentsquare and ActiveCampaign.
Thuiswinkel.org recently adopted applications including
Hotjar in 2021, Trengo Customer Service in 2020 and Postmark in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thuiswinkel.org’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thuiswinkel.org’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thuiswinkel.org technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.