New Delhi, 110 025,
India
Tirun Travel Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tirun Travel Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Tirun Travel Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tirun Travel Marketing has purchased the following applications: Zoho SalesIQ for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Zoho CRM Plus for CRM, Sales Engagement in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tirun Travel Marketing is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Google , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tirun Travel Marketing revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tirun Travel Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho SalesIQ | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Tirun Travel Marketing implemented Zoho SalesIQ on its website. The deployment uses Zoho SalesIQ as a Chatbots and Conversational AI solution to deliver real-time visitor engagement and inbound lead capture directly from site traffic. The implementation centers on the embedded web chat widget and cloud-hosted conversational services provided by Zoho Corp., with configuration of chatbots and live agent channels to present contextual messaging to visitors. For a 65-employee professional services firm, the architecture favors a browser-based front end paired with SaaS conversational infrastructure to minimize on-premises footprint.
Operational coverage emphasizes sales and customer support functions, where agents use Zoho SalesIQ to qualify inbound inquiries and trigger human handoffs from automated conversations. Configuration work documented included bot conversational flows, proactive chat triggers tied to page behavior, routing rules, and role-based agent access, aligning the Chatbots and Conversational AI deployment with lead management and client engagement processes. Governance focuses on standardizing agent response protocols and chat transcript handling to maintain consistent customer interactions and handoff accountability. Zoho SalesIQ is maintained as the primary conversational interface supporting Tirun Travel Marketing customer engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Tirun Travel Marketing implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The Google Workspace (Formerly Google G-Suite) instance is provisioned on the tirun.com domain and is referenced in the site source, indicating domain-based account management and email hosting tied to the corporate website.
The deployment follows a cloud SaaS architecture managed via the Google Admin console, with centralized account provisioning, domain MX email routing, and policy controls for user access. Functional modules in use include Gmail for business email, Google Drive and Shared Drives for file storage, Google Docs for real time document collaboration, and Google Calendar for scheduling. Operational coverage is organization wide across marketing, sales, and operations teams, supporting internal collaboration and client communications. Governance is enforced through centralized admin roles, account lifecycle management, and domain policy configuration within Google Workspace (Formerly Google G-Suite).
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho CRM Plus | CRM, Sales Engagement | CRM | n/a | 2015 | 2015 |
In 2015, Tirun Travel Marketing implemented Zoho CRM Plus to centralize customer records and standardize sales processes. The deployment positioned Zoho CRM Plus as the primary system in the CRM,Sales Engagement category for the India based professional services firm and for its role as Royal Caribbean Cruises' Indian representative, aligning account management, sales and marketing workflows across a 65 person organization.
The implementation emphasized core CRM capabilities including lead and contact management, structured sales pipeline and opportunity tracking, multichannel engagement and campaign support, case tracking for customer service, and workflow automation for task orchestration. Configuration focused on sales process templates, opportunity stages, role based access controls and analytic dashboards to support regional sales and account teams.
Operational coverage concentrated on sales, account management and marketing functions within Tirun Travel Marketing, supporting engagement activities associated with Royal Caribbean Cruises in India. The system architecture was implemented as a centralized CRM instance accessible to distributed user groups, with standardization of data models and activity logs to ensure consistent customer records and interaction histories.
Governance and rollout included process standardization, user role definitions and phased user onboarding to embed standardized sales and service workflows. Training and administrative controls were instituted to manage data hygiene and ongoing configuration of Zoho CRM Plus, enabling the firm to sustain CRM,Sales Engagement practices across its commercial operations.
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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