Istanbul, 34437,
Turkey
Titanic Hotels Turkey Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Titanic Hotels Turkey and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Titanic Hotels Turkey employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Titanic Hotels Turkey has purchased the following applications: Hotech Platform for Hospitality ERP in 2020, Elektra CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Titanic Hotels Turkey is running and its propensity to invest more and deepen its relationship with Hotech , ElektraWEB or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Titanic Hotels Turkey revenues, which have grown to $135.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Titanic Hotels Turkey intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hotech | Legacy | Hotech Platform | Hospitality ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Titanic Hotels Turkey deployed the Hotech Platform to support guest-facing mobile and web applications and to consolidate guest data across its properties. The Hotech Platform is being used as a Hospitality ERP to centralize guest profiles, enable CRM-driven marketing workflows, and to accelerate contactless service orchestration across the hotel group.
The implementation centers on the Otello Hotech data platform model, with inferred functional capabilities including consolidated guest data management, guest-facing mobile and web app delivery, and CRM segmentation and campaign management. Configuration work emphasized unified guest identity and cross-property profile aggregation, enabling consistent marketing and guest service workflows across sites.
Operational coverage spans the hotel group's properties in Turkey, with primary business functions impacted including marketing, guest services, and front-of-house operations through contactless touchpoints. The deployment aligns the Hospitality ERP data layer with guest engagement channels to support centralized campaign targeting and real-time guest interaction handling.
Governance activity focused on centralizing guest data stewardship and CRM process definition to maintain consistent consent and data use across properties, while supporting contactless service rollouts. Titanic Hotels Turkey Hotech Platform Hospitality ERP integration into operational processes established a single source of guest truth and standardized CRM-driven marketing execution across the estate.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ElektraWEB | Legacy | Elektra CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024 Titanic Hotels Turkey implemented Elektra CRM from ElektraWEB as part of a broader 15-module Elektraweb rollout across its resort properties. Elektra CRM is a CRM platform deployed to centralize guest management and core hotel operational workflows, aligning the application and the CRM category with guest-facing functions.
The implementation delivered Elektra CRM guest management and related hotel modules across front office, CRM, POS, channel manager and SPA modules, configured to support reservation lifecycle management, centralized guest profiles and point-of-sale transaction handling. Functional configuration emphasized membership and guest history capture, channel manager controls for rate and inventory visibility, and service workflow orchestration for spa operations.
Architecturally the project consolidated hotel operational modules onto the Elektraweb platform, enabling shared master guest data and integrated process flows between front office, POS, channel manager and SPA capabilities. The operational scope covered Titanic Group’s four large resort hotels in Turkey, and extended across front office, guest services, food and beverage POS and spa departments.
Governance focused on a rapid three-month phased rollout with centralized data governance to ensure consistent guest records and operational handoffs across properties. The completed Elektra CRM deployment improved centralised guest data and operational efficiency as reported following the rollout.
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CRM | CRM |
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2020 | 2020 |
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