London, SE1 2YD,
United Kingdom
Tom & Co. Technographics
Tom & Co. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tom & Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 29 Tom & Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Tom & Co. has purchased the following applications: Workplace by Facebook for Collaboration in 2020, Hotjar for Customer Experience in 2015, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tom & Co. is running and its propensity to invest more and deepen its relationship with Facebook , Google , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tom & Co. revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tom & Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tom & Co. Tech Stack and Enterprise Applications
Tom & Co. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2020 | 2020 |
Tom & Co. implemented Workplace by Facebook in 2020 as a Collaboration platform to centralize internal communications for its professional services operations. The deployment is embedded on the company website at tomandco.co.uk, using Workplace by Facebook to surface team spaces and announcements directly within public-facing pages. For a 29-employee firm, the configuration emphasizes core Collaboration capabilities including group messaging, threaded conversations, file sharing, and broadcast announcements, mapped to business functions such as operations, client services, and HR.
Configuration emphasized lightweight governance and user onboarding appropriate to a small firm, with role-based group structures and admin moderation workflows to control content and access. The Workplace by Facebook application serves internal communications and project coordination functions for Tom & Co., aligning Collaboration tooling with day-to-day service delivery and cross-team collaboration. Deployment scope is organization-wide within the United Kingdom operation, with standard Collaboration operational terminology such as groups, feeds, and notifications applied to manage ongoing team workflows.
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Collaboration | Collaboration |
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2013 | 2013 |
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Tom & Co. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2015 | 2015 |
Tom & Co. implemented Hotjar in 2015 to instrument its public website for Customer Experience analytics. Tom & Co., a 29 employee professional services firm in the United Kingdom, uses Hotjar on their website to capture behavioral signals and qualitative feedback, with the deployment focused on web visitor interactions rather than backend data processing. The implementation is scoped to the corporate website and supports analytics-driven decisions for client acquisition and digital engagement.
Hotjar is deployed via site wide client side instrumentation, with Hotjar tracking applied to page templates to collect heatmaps, session recordings, conversion funnels, feedback polls and on site surveys, reflecting common Customer Experience capabilities. Operational coverage targets marketing and user experience workflows to surface usability issues, optimize content layout and refine lead capture flows. Configuration and rollout are managed through the Hotjar administrative console and website release processes, with tracking configured at the site level and access provisioned to digital stakeholders.
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Tom & Co. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, Tom & Co. deployed Atlassian Jira Service Desk for customer-facing support on its website. The small professional services firm surfaced Atlassian Jira Service Desk as a web portal embedded in the public site to centralize client requests and routine internal helpdesk tickets, aligning the application to IT Service Management use cases. The deployment reflects a cloud-hosted, portal-first configuration common for organizations of this size.
Functionally the implementation emphasizes request intake, ticketing and queue management, configurable request types, SLA rules, workflow customization, automated routing and a knowledge base to deflect common queries, consistent with Atlassian Jira Service Desk capabilities. Administration and governance were implemented through role-based permissions and service desk project configuration, turning informal email workflows into structured IT Service Management processes for client support and internal operations. The configuration supports reporting and ticket lifecycle visibility.
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Tom & Co. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Tom & Co. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Tom & Co.
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Apps Being Evaluated by Tom & Co. Executives
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