Santa Monica, 90402, CA,
United States
Tomerlin Technographics
Tomerlin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tomerlin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Tomerlin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Tomerlin has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2015, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tomerlin is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Lucky Orange or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tomerlin revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tomerlin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tomerlin Tech Stack and Enterprise Applications
Tomerlin AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Tomerlin deployed Hubspot Live Chat on its public website. Hubspot Live Chat is used by Tomerlin within the Chatbots and Conversational AI category to provide conversational engagement for sales qualification and client support.
The implementation centers on an embedded on-site chat widget and live agent handoff, configured for scripted responses, conversation routing, and persistent session transcripts to preserve visitor context. Operational coverage is focused on customer-facing staff at the firm, enabling capture of inbound inquiries and pre-qualification of prospects through automated messaging flows. Configuration and ongoing administration are handled internally, reflecting the company's small team size and emphasizing lightweight governance for message templates and operating hours.
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Tomerlin Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Tomerlin implemented Microsoft 365 as its Collaboration platform. The deployment serves the United States based, 15-employee professional services firm and provisions cloud-hosted collaboration services including email, document collaboration, calendaring, and team communication to support core professional services delivery and administrative workflows.
The Microsoft 365 tenant is referenced on Tomerlin's website, indicating integration of hosted collaboration capabilities with public web presence. Operational scope covers company-wide user accounts and cloud file storage for the professional services team, with governance centered on tenant-level account provisioning, access controls, and centralized document management consistent with Collaboration category practices.
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Tomerlin CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Tomerlin implemented Microsoft Clarity on its public website to provide Marketing Analytics for marketing and website user experience. The deployment uses the Microsoft Clarity client-side script embedded across site pages, enabling continuous capture of page-level behavior for Marketing Analytics and basic engagement instrumentation.
Configuration emphasized session replay, heatmaps, click and scroll tracking, and engagement funnels, with Microsoft Clarity recordings and aggregated heatmaps feeding the marketing and website optimization workflow. Operational scope was limited to the company website and the marketing function, with internal marketing personnel controlling script deployment and dashboard access as the primary governance mechanism.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tomerlin PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Tomerlin IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Tomerlin
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Apps Being Evaluated by Tomerlin Executives
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