Kolkata, 700071,
India
Tommy Hilfiger India Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tommy Hilfiger India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Tommy Hilfiger India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tommy Hilfiger India has purchased the following applications: Capillary CDP+ for Customer Data Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tommy Hilfiger India is running and its propensity to invest more and deepen its relationship with Capillary Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tommy Hilfiger India revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tommy Hilfiger India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Capillary Technologies | Legacy | Capillary CDP+ | Customer Data Platform | CRM | n/a | 2017 | 2017 |
In 2017 Tommy Hilfiger India implemented Capillary CDP+ Customer Data Platform. The initial deployment focused on data management activities including data clean up, bulk data import into the Capillary CRM database, and routine data quality analysis and report generation.
Capillary CDP+ was configured to support ETL pipelines and dashboarding for customer analytics, delivering a consolidated single customer view used for churn analysis, one time customer analysis and fence sitter analysis. The implementation included segmentation and reporting capabilities consistent with a Customer Data Platform, with profile unification and analytical dashboards used by marketing and CRM teams.
Operational work covered multiple brands, notably Tommy Hilfiger, Calvin Klein and Levi's, with Levi's specifically onboarded through Data Integration, ETL process setup and dashboard and reporting configuration. The team also took on key account management for GoColors, recommending and executing a campaign specific to De Growing Stores which achieved a 5.48 percent hit rate and generated approximately 11 lakhs of incremental sales.
Governance practices emphasized data cleanup workflows, data quality validation and scheduled ETL processes to sustain the single view and reporting cadence. Organizationally the deployment impacted marketing, CRM and analytics functions by formalizing customer data ingestion, profile stitching and campaign reporting processes.
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