Tonal
617 Bryant St,
San Francisco, 94107, CA,
United States
San Francisco, 94107, CA,
United States
1 855-698-6625
Manufacturing
Tonal Technographics
Tonal Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tonal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 398 Tonal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tonal has purchased the following applications: Affirm for Payment Processing in 2019, Lever by Employ for Applicant Tracking System in 2017, Angler AI Platform for Generative AI Platforms in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tonal is running and its propensity to invest more and deepen its relationship with Affirm , PayPal , Employ or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tonal revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tonal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tonal Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Affirm | Legacy | Affirm | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
|
|
|
|
|
Payment Processing | ERP Financial Management |
|
2025 | 2025 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Employ | Legacy | Lever by Employ | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
|
|
|
|
|
Payroll | HCM |
|
2024 | 2024 |
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Angler AI | Legacy | Angler AI Platform | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025 Tonal deployed the Angler AI Platform, a Generative AI Platforms solution, on their website to enable customer-facing generative experiences. The implementation is explicitly web facing and scoped to on-site engagement channels served from Tonal’s United States site.
The Angler AI Platform implementation leverages core Generative AI Platforms capabilities such as natural language generation, conversational assistant workflows, and contextual content personalization. Tonal uses the Angler AI Platform to power interactive product guidance, on-site Q and A, and dynamic content assembly for product pages and marketing landing experiences.
Integration architecture centers on front-end website integration and server side API calls to the Angler AI Platform to support real time inference, content rendering, and conversational sessions. Operational coverage targets marketing, customer support, and product teams who consume and tune generated content and conversational flows as part of customer engagement and product discovery.
Tonal has layered governance around content moderation and human in the loop review for generated outputs, and adopted a staged rollout model on the website to validate behaviors before broader exposure. The deployment aligns Tonal, the Angler AI Platform, and Generative AI Platforms capabilities with customer engagement and on-site support functions.
|
|
|
|
|
Generative AI Platforms | AI Development |
|
2025 | 2025 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2019 | 2019 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2019 | 2019 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2017 | 2017 |
|
|
|
|
|
Web Content Management | Content Management |
|
2018 | 2018 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2015 | 2015 |
|
|
|
|
|
eCommerce | eCommerce |
|
2024 | 2024 |
|
|
|
|
|
eCommerce | eCommerce |
|
2025 | 2025 |
|
|
|
|
|
eCommerce | eCommerce |
|
2025 | 2025 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2022 | 2022 |
|
CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2025 | 2025 |
|
|
|
|
|
IT Service Management | ITSM |
|
2023 | 2023 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2023 | 2023 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2023 | 2023 |
|
|
|
|
|
Apps Development | PaaS |
|
2025 | 2025 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2025 | 2025 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2025 | 2025 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2022 | 2022 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
|
2025 | 2025 |
|
IT Decision Makers and Key Stakeholders at Tonal
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Tonal Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Tonal Technographics
Tonal is a Manufacturing organization based in United States,
with around 398 employees and annual revenues of $300.0 million.
Tonal operates a diverse technology stack with applications such as
Affirm, Lever by Employ and Angler AI Platform,
covering areas like Payment Processing, Applicant Tracking System and Generative AI Platforms.
Tonal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Affirm, Employ and Angler AI.
Tonal recently adopted applications including
PayPal Braintree in 2025, Angler AI Platform in 2025 and OpenAI GPT-4 in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tonal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tonal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tonal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.