Tonal

617 Bryant St,
San Francisco, 94107, CA,
United States

https://www.tonal.com/

1 855-698-6625

Manufacturing

Tonal Technographics

Tonal Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Tonal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 398 Tonal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Tonal has purchased the following applications: Lever by Employ for Applicant Tracking System in 2017, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2019, New Relic APM for Application Performance Management in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Tonal is running and its propensity to invest more and deepen its relationship with Employ , Google , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Tonal revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tonal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Tonal Data, Technology Stack, and Enterprise Applications

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Employ	Legacy	Lever by Employ	Applicant Tracking System	HCM	n/a	2017	2017
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2024	2024	Subscribe

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Google	Legacy	Google Cloud Platform (GCP)	Application Hosting and Computing Services	IaaS	n/a	2019	2019
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Domain Name System (DNS)	IaaS	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Domain Name System (DNS)	IaaS	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Domain Name System (DNS)	IaaS	Subscribe	2022	2022	Subscribe

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
New Relic	Legacy	New Relic APM	Application Performance Management	ITSM	n/a	2018	2018
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2023	2023	Subscribe

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2022	2022	Subscribe

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2019	2019	Subscribe

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2022	2022	Subscribe

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	CRM	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Customer Data Platform	CRM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Customer Engagement	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2022	2022	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Marketing Automation, Customer Data Platform	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Partner Relationship Management	CRM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	PR and Media Communication	CRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Referral Management	CRM	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2018	2018	Subscribe
Subscribe	Subscribe	Subscribe	Tag Management	CRM	Subscribe	2018	2018	Subscribe

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2015	2015	Subscribe
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2024	2024	Subscribe
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Personalization and Product Recommendations	eCommerce	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Product Review Management	eCommerce	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Shipping Management	eCommerce	Subscribe	2022	2022	Subscribe

AI Development

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Generative AI Platforms	AI Development	Subscribe	2025	2025	Subscribe
Subscribe	Subscribe	Subscribe	Generative AI Platforms	AI Development	Subscribe	2025	2025	Subscribe

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2020	2020	Subscribe
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2023	2023	Subscribe

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2021	2021	Subscribe
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2023	2023	Subscribe
Subscribe	Subscribe	Subscribe	Web Application Firewalls (WAF), Phishing Protection	CyberSecurity	Subscribe	2025	2025	Subscribe

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2019	2019	Subscribe
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2025	2025	Subscribe

Content Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2017	2017	Subscribe
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2018	2018	Subscribe

IT Decision Makers and Key Stakeholders at Tonal

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Tonal Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Tonal Technographics

Tonal is a Manufacturing organization based in United States, with around 398 employees and annual revenues of $300.0 million.

Tonal operates a diverse technology stack with applications such as Lever by Employ, Google Cloud Platform (GCP) and New Relic APM, covering areas like Applicant Tracking System, Application Hosting and Computing Services and Application Performance Management.

Tonal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Employ, Google and New Relic.

Tonal recently adopted applications including Cloudflare CDN in 2025, Shopify CDN in 2025 and BugSnag in 2025, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Tonal’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Tonal’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Tonal technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Tonal Technographics

HCM

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IaaS

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ITSM

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Collaboration

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CRM

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eCommerce

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