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Canada
Topicus.com Technographics
Topicus.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Topicus.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4500 Topicus.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Topicus.com has purchased the following applications: Hotjar for Customer Experience in 2017, Ionic Appflow for Apps Development in 2024, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Topicus.com is running and its propensity to invest more and deepen its relationship with Contentsquare , Ionic , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Topicus.com revenues, which have grown to $872.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Topicus.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Topicus.com Tech Stack and Enterprise Applications
Topicus.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Topicus.com deployed Hotjar as its Customer Experience solution on its public website. Topicus.com uses Hotjar to capture qualitative and behavioral data across its web properties, instrumenting visitor interactions to inform product design and digital engagement strategies.
The implementation leverages core Hotjar capabilities including heatmaps, session recordings, conversion funnels, on-page feedback widgets, and short-form surveys. Hotjar is configured to collect aggregated interaction metrics and individual session replays, supporting usability analysis and targeted feedback collection for specific pages and flows.
Deployment is executed through a client-side Hotjar tracking script embedded in site templates or managed via the site tag framework, forwarding event and recording data to Hotjar cloud services for analysis. Instrumentation is scoped to key user journeys and form flows, with sampling controls and page targeting applied to limit capture to relevant sessions.
Operational ownership and governance reside with digital product and marketing teams, who manage Hotjar configuration, consent settings, and retention parameters, and who integrate qualitative insights into UX research and conversion optimization workflows. Topicus.com Hotjar Customer Experience links behavioral instrumentation to product, UX, and marketing functions to prioritize site improvements and user research.
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Topicus.com PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ionic | Legacy | Ionic Appflow | Apps Development | PaaS | n/a | 2024 | 2024 |
In 2024, Topicus.com deployed Ionic Appflow to build and deliver the Spreekuur.nl patient to doctor chat and telehealth application for the Netherlands. Topicus.com used Ionic Appflow as part of its Apps Development approach to support patient communications and clinical telehealth workflows.
The implementation combined Ionic Framework with Ionic Appflow to deliver core functional modules including real time chat, teleconsultation sessions, and secure client update delivery. Ionic Appflow was configured for CI CD pipelines and Live Updates, enabling weekly fixes and faster feature delivery across mobile clients.
Deployment targeted healthcare providers and patients in the Netherlands and supported thousands of consults and chats monthly, positioning the solution to handle operational demand for clinical communications and patient engagement. Operational coverage focused on telehealth service delivery within Dutch healthcare organizations rather than cross regional rollout.
Governance emphasized release cadence and security controls for sensitive healthcare data, with Appflow used to orchestrate build automation and runtime updates. The use of Ionic Appflow improved release frequency and strengthened secure delivery of updates while supporting ongoing feature rollout for the Spreekuur.nl application.
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Topicus.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 Topicus.com implemented Microsoft Azure Cloud Services to host its public website and related web applications. Topicus.com Microsoft Azure Cloud Services Application Hosting and Computing Services is used as the primary cloud platform for their online presence and application delivery, consolidating web hosting and runtime operations under Azure.
The deployment centers on cloud compute and managed platform services for application runtime, object and block storage for static and dynamic content, and content delivery capabilities to accelerate site assets. Operational controls include subscription level access management and integrated monitoring and logging to support application lifecycle operations and incident response, while environment separation and automation of provisioning follow typical Application Hosting and Computing Services patterns to support staged deployments and ongoing maintenance.
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Topicus.com
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Apps Being Evaluated by Topicus.com Executives
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