Coleraine, BT52 1GE,
Ireland
Tourism Ireland Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tourism Ireland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Tourism Ireland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tourism Ireland has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2021, Telerik Sitefinity CMS for Web Content Management in 2022, ModSquad Secure CX Platform for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tourism Ireland is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tourism Ireland revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tourism Ireland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ModSquad | Legacy | ModSquad Secure CX Platform | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Tourism Ireland engaged ModSquad to provide native-language social media engagement, community management, and content moderation across 21 global markets. The engagement supported marketing and social media business functions and aligned ModSquad Secure CX Platform capabilities with Customer Experience operations to enable localized audience engagement and moderation workflows.
Implementation scope centered on multilingual community management, social channel moderation, and content review processes delivered by ModSquad agents operating in a Cubeless secure workspace referenced in the case material. The narrative infers usage of the ModSquad Secure CX Platform to orchestrate agent workflows, content review queues, and market-specific moderation policies across 21 markets, while operational coverage remained focused on Tourism Ireland marketing teams and global market outreach. The source explicitly notes outcomes of increased social interactions and improved market recognition driven by the program.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Social Media Management | CRM |
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2020 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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