TOUS Spain Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by TOUS Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 TOUS Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TOUS Spain has purchased the following applications: Zinklar Platform for Data Management Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TOUS Spain is running and its propensity to invest more and deepen its relationship with Zinklar or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TOUS Spain revenues, which have grown to $34.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TOUS Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zinklar | Legacy | Zinklar Platform | Data Management Platform | CRM | n/a | 2023 | 2023 |
In 2023, TOUS Spain implemented the Zinklar Platform as a Data Management Platform to run marketing and CRM focused market research. The Zinklar Platform was provisioned to support monthly NPS tracking, competitive comparisons, market penetration studies and conjoint analysis across seven to eight key countries, and the rollout originated in Spain with regional provisioning to local store teams and country leadership.
The implementation emphasized survey orchestration and automated fieldwork workflows, combined with panel management and standardized questionnaire templates to enable repeatable monthly measurement. Zinklar Platform analytics and dashboarding were configured to deliver segmentation reporting and competitive benchmarking for marketing and CRM stakeholders. Configuration prioritized cadence, question consistency and data normalization to ensure comparability of insights across markets.
Operational coverage extended to retail operations, CRM, marketing and regional leadership, with outputs consumed at the store level for customer experience adjustments and at the leadership level for strategic planning. The platform supported store level decision making and leadership review cycles across the specified countries.
Governance established a documented monthly NPS cadence and centralized reporting to align local teams and country managers on insight driven actions. The deployment produced explicit business outcomes for TOUS Spain, including a 10 percent increase in NPS and an approximate 40 percent reduction in research costs.
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