Toyota Spain
Toyota Spain Technographics
Toyota Spain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Toyota Spain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Toyota Spain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Toyota Spain has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2022, Freespee for Call Tracking and Recording in 2021, New Relic APM for Application Performance Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Toyota Spain is running and its propensity to invest more and deepen its relationship with Adobe Systems , Freespee , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Toyota Spain revenues, which have grown to $161.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Toyota Spain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Toyota Spain Tech Stack and Enterprise Applications
Toyota Spain Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2022 | 2022 |
In 2022, Toyota Spain implemented Adobe Experience Manager as a Digital Asset Management solution on its public website. Toyota Spain uses Adobe Experience Manager to centralize digital asset storage and delivery to support marketing and web content management functions.
The deployment of Adobe Experience Manager appears focused on a web-facing content delivery architecture, operating as the primary asset repository and content delivery layer for the site. Configuration emphasizes asset library organization, metadata taxonomy, rendition generation, and version control capabilities that are typical of Digital Asset Management implementations, enabling automated processing and optimized delivery of images and video for responsive pages.
Operational ownership is aligned with marketing and digital channels teams, with governance and workflow controls to enforce metadata standards, asset lifecycle management and content approval processes for web publishing. The scope of the implementation is the Toyota Spain website, providing centralized Digital Asset Management for marketing, creative operations and web publishing.
|
Toyota Spain CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freespee | Legacy | Freespee | Call Tracking and Recording | CRM | n/a | 2021 | 2021 |
In 2021, Toyota Spain deployed Freespee on its website to instrument inbound voice interactions and web-originated contact channels. The deployment uses Freespee as the primary application for Call Tracking and Recording on Toyota Spain digital properties serving the Spanish market.
Configuration centers on call attribution and voice capture capabilities, including dynamic number insertion, click to call, web callbacks, and recorded call capture for interaction analysis. Freespee analytics and session attribution functions are configured to associate campaign, page, or session signals with inbound calls and recorded voice assets.
The implementation is web first, instrumenting visible phone numbers and contact forms across site pages so that phone interactions are routed through Freespee tracking flows. Operational coverage focuses on customer facing functions, notably marketing for campaign attribution and sales and contact center teams for inbound lead intake, with interaction data surfaced in Freespee dashboards.
Governance emphasizes standardized phone number management, attribution rule configuration, and retention policies for recorded calls applied at the site level. Rollout was centered on embedding Freespee on the Toyota Spain website, with configuration work aimed at consistent tracking across digital touchpoints.
|
 |
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Tag Management | CRM |
|
2022 | 2022 |
|
Toyota Spain ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2014 | 2014 |
In 2014, Toyota Spain deployed New Relic APM to instrument and monitor the performance of its public website. New Relic APM, an Application Performance Management solution, was used to capture server side metrics, transaction traces, and error analytics across the website application stack. The deployment focused on web application monitoring and server side instrumentation for code level visibility.
Configuration included installation of New Relic APM agents in application processes, centralized dashboards for performance and throughput, and alerting tuned for web operations workflows. Operational ownership rested with Toyota Spain IT and digital site teams who used the New Relic APM console for incident triage, performance profiling, and capacity visibility. Governance formalized standard instrumentation practices across site releases and embedded APM telemetry into release and incident management workflows.
|
Toyota Spain TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
Toyota Spain IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
Toyota Spain CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Single Sign-On (SSO), Endpoint Detection and Response (EDR) | CyberSecurity |
|
2021 | 2022 |
|
IT Decision Makers and Key Stakeholders at Toyota Spain
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Toyota Spain Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Toyota Spain IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Toyota Spain digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Toyota Spain Technographics
Toyota Spain is a Manufacturing organization based in Spain,
with around 700 employees and annual revenues of $161.0 million.
Toyota Spain operates a diverse technology stack with applications such as
Adobe Experience Manager, Freespee and New Relic APM,
covering areas like Digital Asset Management, Call Tracking and Recording and Application Performance Management.
Toyota Spain has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Freespee and New Relic.
Toyota Spain recently adopted applications including
Adobe Experience Manager in 2022, FullStory in 2022 and Adobe Experience Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Toyota Spain’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Toyota Spain’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Toyota Spain technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.