Toys R Us France
2 rue Thomas Edison, La Remise LissesAÂ ,
Evry cedex, 91044,
France
Evry cedex, 91044,
France
AÂ +33 08 10 01 00 13
Consumer Packaged Goods
Toys R Us France Technographics
Toys R Us France Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Toys R Us France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 62000 Toys R Us France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Toys R Us France has purchased the following applications: Microsoft 365 for Collaboration in 2019, Oracle Commerce Platform ( ex ATG Web Commerce ) for eCommerce in 2016, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Toys R Us France is running and its propensity to invest more and deepen its relationship with Microsoft , Oracle , Lengow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Toys R Us France revenues, which have grown to $12.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Toys R Us France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Toys R Us France Tech Stack and Enterprise Applications
Toys R Us France Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Toys R Us France implemented Microsoft 365 as its Collaboration platform. Microsoft 365 is deployed as a cloud-hosted subscription suite and is referenced on the toysrus.fr website, indicating use of Microsoft 365 services in both internal productivity tooling and public-facing site code.
The implementation leverages Collaboration capabilities typical of Microsoft 365, including Exchange Online for enterprise email, Microsoft Teams for real-time communication, SharePoint and OneDrive for document management and intranet content, and cloud identity and access services for user authentication and access control. Operational coverage is centered on corporate and retail support functions in France, with governance handled via tenant-level administration and Microsoft 365 security and compliance controls to orchestrate collaboration workflows across marketing, merchandising, store operations, and corporate teams.
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Toys R Us France eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Lengow eCommerce | Oracle Commerce Platform ( ex ATG Web Commerce ) | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Toys R Us France implemented Oracle Commerce Platform (ex ATG Web Commerce) as the foundation of its eCommerce online sales platform, replacing Lengow eCommerce. The deployment targeted the retailer's France online storefront and centralized e-commerce operations for the brand in the country. The retailer said it would work with its existing technology provider over the following year to transition to the new e-retail platform, indicating a staged migration and continuity plan.
The Oracle Commerce Platform implementation concentrated on core eCommerce functional capabilities such as catalog management, merchandising and promotions, personalization and customer segmentation, search and navigation, and checkout orchestration. Oracle Commerce Platform (ex ATG Web Commerce) served as the application to host storefront templates, business rules for promotions, and personalization engines, requiring configuration of merchandising rules and content targeting to support marketing and sales workflows.
Integration scope was defined to connect the new Oracle Commerce Platform with Toys R Us France's incumbent technology stack, coordinated with the unnamed existing provider during the transition period. Integration points included product feed and catalog synchronization, order capture and fulfillment flows, payment gateway connectivity, and downstream connections to ERP and customer service platforms, reflecting standard eCommerce integration patterns. Operational coverage for the rollout included merchandising, marketing, e-commerce operations, and customer service teams.
Governance and rollout were organized as a phased migration over roughly a year, maintaining parallel operations to preserve online sales continuity while migrating data and storefront components from Lengow eCommerce. The initiative required changes to catalog ownership, promotion scheduling, and release management workflows to support the Oracle Commerce Platform deployment. The move aligned Toys R Us France with a vendor that Oracle expanded through its 2010 acquisition of ATG, and with a cohort of large retailers that cite Oracle or ATG as their eCommerce provider.
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eCommerce | eCommerce |
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2021 | 2021 |
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Toys R Us France CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013 Toys R Us France implemented Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its consumer website. The implementation surfaces site level ad tags and programmatic ad calls in the website source to enable real-time bidding, campaign management, audience targeting, and reporting capabilities associated with a demand side platform. Toys R Us France used Xandr Invest (ex AppNexus DSP) Digital Advertising Platform to support marketing and programmatic media buying workflows for online display and rich media inventory.
Deployment architecture centers on client side tag placement within the site and bid request flows routed through Xandr Invest, reflecting standard DSP request and response patterns. Operational ownership aligns with marketing and media buying functions that configure campaign parameters, bidding strategies, and audience segments through the Xandr Invest interface. Governance and workflow emphasis is on programmatic campaign setup, creative tagging, and ongoing bid optimization inside the Digital Advertising Platform environment.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Toys R Us France IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Toys R Us France
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Toys R Us France Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Toys R Us France IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Toys R Us France digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Toys R Us France Technographics
Toys R Us France is a Consumer Packaged Goods organization based in France,
with around 62000 employees and annual revenues of $12.40 billion.
Toys R Us France operates a diverse technology stack with applications such as
Microsoft 365, Oracle Commerce Platform ( ex ATG Web Commerce ) and Xandr Invest (ex AppNexus DSP),
covering areas like Collaboration, eCommerce and Digital Advertising Platform.
Toys R Us France has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Oracle.
Toys R Us France recently adopted applications including
Lengow eCommerce in 2021, Epsilon PeopleCloud in 2020 and Microsoft 365 in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Toys R Us France’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Toys R Us France’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Toys R Us France technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.