Washington, 20007, DC,
United States
TR Sotheby's International Realty, Technographics
TR Sotheby's International Realty, Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TR Sotheby's International Realty, and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 TR Sotheby's International Realty, employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TR Sotheby's International Realty, has purchased the following applications: Microsoft 365 for Collaboration in 2015, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2020, Amazon SES for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TR Sotheby's International Realty, is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TR Sotheby's International Realty, revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TR Sotheby's International Realty, intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TR Sotheby's International Realty, Tech Stack and Enterprise Applications
TR Sotheby's International Realty, Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, TR Sotheby's International Realty implemented Microsoft 365 as their Collaboration platform. The company website explicitly shows Microsoft 365 in use on public-facing pages, indicating the application is provisioned as part of the corporate collaboration stack for the organization with about 500 employees.
Microsoft 365 is used as the primary Collaboration application and includes typical cloud collaboration capabilities such as Exchange Online for email, Office applications for productivity, SharePoint Online for team sites and content management, Microsoft Teams for real time communication, OneDrive for file sync and enterprise identity services for single sign on. Configuration patterns consistent with Microsoft 365 deployments include tenant level provisioning, group and site structures in SharePoint, mailbox and mail flow configuration in Exchange Online, and managed application licensing across users.
The visible use of Microsoft 365 on the website implies integration between the corporate tenant and web facing contact and content workflows, and it aligns with standard Collaboration integration points for email routing, document sharing, and authenticated access for internal users. Operational coverage likely spans brokerage, marketing, and back office business functions, with Microsoft 365 serving as the central Collaboration layer.
Governance for the Microsoft 365 deployment would be expected to focus on role based access controls, SharePoint site lifecycle and information architecture, Exchange and Teams policy management, and tenant level compliance settings to support brokerage operations. These governance controls are typical for Collaboration implementations and shape user provisioning, document security, and cross functional collaboration workflows across the organization.
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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TR Sotheby's International Realty, CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, TR Sotheby's International Realty deployed Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform on its corporate website. TR Sotheby's International Realty uses Xandr Invest (ex AppNexus DSP) to centralize programmatic media buying and real-time bidding across site inventory, supporting targeted display and native advertising for its marketing organization.
The implementation leverages core DSP capabilities typical of a Digital Advertising Platform, including demand-side bidding, audience segmentation, campaign management, creative trafficking, and impression-level reporting. Xandr Invest (ex AppNexus DSP) was configured to handle campaign setup, bid strategies, frequency controls, and consolidated campaign reporting consistent with programmatic advertising workflows.
Deployment is focused on the company website, exposing site inventory to programmatic marketplaces while retaining campaign controls within the platform console. Operational coverage emphasizes marketing and digital advertising functions, with internal ad operations and marketing teams responsible for campaign execution and audience governance.
Governance and workflow changes center on formalized ad ops processes, including campaign approvals, creative quality checks, and audience governance embedded into launch procedures. Operational ownership is held by internal marketing and ad operations teams, who run ongoing campaign orchestration and platform configuration.
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Marketing Automation | CRM |
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2019 | 2019 |
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TR Sotheby's International Realty, PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon SES | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017 TR Sotheby's International Realty implemented Amazon SES for Transactional Email. The deployment uses Amazon SES on their website to centralize outbound transactional messaging including contact form confirmations, listing alerts, and account notifications. Amazon SES was configured as the sites primary outbound mail service and integrated with the application layer to standardize send paths and improve deliverability. The implementation focuses on Amazon SES as the core Transactional Email service for sender identity and message orchestration.
Implementation details reflect common Transactional Email capabilities, including authenticated sending, bounce and complaint handling, and delivery monitoring woven into web application workflows. Integration points are limited to the corporate website application stack, leveraging Amazon SES SMTP or API endpoints to trigger messages from contact and CRM-linked processes. Governance practices included verifying sending domains, provisioning DKIM and SPF authentication, and configuring bounce handling and suppression logic to align agent and client communication workflows. Operational scope centers on the website and associated agent-client messaging, supporting marketing, lead capture, and client notification business functions.
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TR Sotheby's International Realty, IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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TR Sotheby's International Realty, CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at TR Sotheby's International Realty,
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Apps Being Evaluated by TR Sotheby's International Realty, Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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