Auckland, 1010,
New Zealand
Tracksuit Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Tracksuit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Tracksuit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Tracksuit has purchased the following applications: Airwallex Expenses for Expense Management in 2022, Hubspot Live Chat for Chatbots and Conversational AI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tracksuit is running and its propensity to invest more and deepen its relationship with Airwallex , HubSpot , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tracksuit revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tracksuit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Airwallex | Legacy | Airwallex Expenses | Expense Management | ERP Financial Management | n/a | 2022 | 2022 |
In 2022 Tracksuit implemented Airwallex Expenses to centralize corporate card and expense workflows, aligning Airwallex Expenses with its Expense Management needs for finance. The Auckland-born professional services firm deployed Airwallex Corporate Cards and Expense Management capabilities to give finance real-time visibility, control card limits, and simplify reimbursements across regions.
The implementation used core Airwallex Expenses modules for corporate card issuance, virtual per-subscription card provisioning, expense submission and approval workflows, and automated reconciliation touches. Configuration emphasized card limit controls and streamlined reimbursement processing, with policy-driven approval routing and expense categorization to support standard finance workflows.
Tracksuit piloted Airwallex across US, UK, and AU teams before widening the rollout, providing phased operational coverage across those regional teams. The deployment integrated Airwallex Expenses with Xero for accounting sync, enabling ledger posting and reconciliation handoff to the finance team.
Governance centered on finance ownership for card controls and expense policy enforcement, with a controlled pilot-to-rollout cadence to validate reconciliation and reimbursement processes. Explicit outcomes called out by Tracksuit include faster reconciliation, the use of per-subscription virtual cards, and a functioning Xero sync that simplified reimbursements and accounting handoffs.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Online Meeting Scheduling | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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