AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Traction On Demand Tech Stack and Enterprise Applications

Traction On Demand ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2015 2015
In 2015, Traction On Demand implemented Oracle NetSuite ERP to establish a consolidated ERP Financial platform for its professional services operations. The implementation targeted core finance and accounting functions and delivered a cloud native Oracle NetSuite ERP instance as the primary financial system of record for the organization. Configuration work emphasized standardizing the chart of accounts, automating period close workflows, and implementing access controls and audit trails to support financial governance. Functional modules deployed included general ledger, accounts payable, accounts receivable, billing, revenue recognition, cash management, and project accounting aligned to services billing and time and expense processes. Operational ownership was assigned to finance and accounting teams, with rollout sequencing focused on centralizing transaction processing and financial reporting across corporate finance and service delivery billing functions.
ERP Financial ERP 2013 2013
ERP Financial ERP 2016 2016
ERP Financial ERP 2021 2021
Subscription and Recurring Billing ERP 2015 2015
Traction On Demand Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoom Video Communications Legacy Zoom Audio Video and Web Conferencing Collaboration n/a 2020 2020
In 2020, Traction On Demand implemented Zoom for Audio Video and Web Conferencing. Traction On Demand embedded Zoom from Zoom Video Communications on its public website to provide direct meeting and webinar access for clients and prospects. The deployment leverages core audio and video conferencing capabilities, including scheduled meetings, webinar sessions, screen sharing, and attendee controls, to support remote client engagements and internal collaboration. Operational coverage focused on client-facing interactions and internal delivery workflows, aligning conferencing with professional services functions such as sales demonstrations, client workshops, and project delivery communication. Administration and governance were organized around corporate access controls, meeting security settings, authentication tied to corporate accounts, and calendar scheduling to manage meeting access through the website interface.
Collaboration Collaboration 2019 2019
Traction On Demand Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Algolia Legacy Algolia Search Application, Web and Enterprise Search Content Management n/a 2021 2021
In 2021 Traction On Demand implemented Algolia Search, deploying Application, Web and Enterprise Search to power site search on its public website. The implementation embeds Algolia Search as the primary search layer for the corporate site, delivering query handling through the vendor hosted search service and integrated front end search components. Configuration focused on indexing website content, enabling instant search and autocomplete experiences, tuning relevance rules, and instrumenting search analytics to surface query patterns and content gaps. Operational scope is the public website supporting marketing, digital experience, and lead capture workflows, with content owners and digital teams responsible for indexing cadence and relevance governance. The deployment aligns with a SaaS search architecture where site content pipelines feed Algolia Search indices and front end widgets consume search APIs, and governance emphasizes ongoing relevance tuning, taxonomy management, and analytics driven refinements.
Content Management Content Management 2021 2021
Digital Signing Content Management 2021 2021
Enterprise Content Management Content Management 2020 2020
Traction On Demand CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2021 2021
Customer Experience CRM 2018 2018
Customer Experience CRM 2019 2019
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2020 2020
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Traction On Demand ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2018 2018
Traction On Demand IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Traction On Demand CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2019 2019

IT Decision Makers and Key Stakeholders at Traction On Demand

First Name Last Name Title Function Department Email Phone
CEO and Founder CXO Finance
COO CXO Finance
Vice President, Finance VP Finance
VP of Development & Architecture VP Operations
CFO CXO Finance

Apps Being Evaluated by Traction On Demand Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Traction On Demand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Traction On Demand digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Traction On Demand Technographics
Traction On Demand is a Professional Services organization based in Canada, with around 950 employees and annual revenues of $80.0 million.
Traction On Demand operates a diverse technology stack with applications such as Oracle NetSuite ERP, Zoom and Algolia Search, covering areas like ERP Financial, Audio Video and Web Conferencing and Application, Web and Enterprise Search.
Traction On Demand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Zoom Video Communications and Algolia.
Traction On Demand recently adopted applications including Sage Intacct in 2021, Algolia Search in 2021 and Sanity in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Traction On Demand’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Traction On Demand’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Traction On Demand technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.