TradeWindow
Suite 4, 31 Northcroft Street, The Maison, Takapuna,
Auckland, 0622,
New Zealand
Auckland, 0622,
New Zealand
64 2 159-2777
Professional Services
TradeWindow Technographics
TradeWindow Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by TradeWindow and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 TradeWindow employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that TradeWindow has purchased the following applications: Stripe Payments for Payment Processing in 2020, Hubspot Live Chat for Chatbots and Conversational AI in 2020, Nchain for Blockchain Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems TradeWindow is running and its propensity to invest more and deepen its relationship with Stripe , HubSpot , Nchain or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing TradeWindow revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for TradeWindow intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
TradeWindow Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Trade Window Holdings implemented Stripe Payments on its website. Trade Window Holdings deployed Stripe Payments as its Payment Processing solution to handle online customer transactions and checkout workflows, positioning the system within the web storefront to capture and authorize card and alternative payment methods. The implementation provides a front end payment experience linked to server side processing, ensuring secure tokenization of payment details and reducing direct PCI scope for the application stack.
The deployment follows standard Payment Processing architecture with client side tokenization, server side payment intent handling, and webhook-driven event notifications for asynchronous capture and dispute handling. Functional capabilities implemented include payment authorization and capture, hosted or embedded checkout flows, and centralized transaction reporting for commercial and finance teams. Operational coverage is focused on the company website and the teams that manage order processing and reconciliation, with governance implemented around payment workflow controls and webhook event processing to maintain operational integrity.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Trade Window Holdings implemented Hubspot Live Chat on its public website. Trade Window Holdings deployed Hubspot Live Chat in the Chatbots and Conversational AI category to support customer engagement and inbound lead capture across its online touchpoints.
The configuration centers on the Hubspot Live Chat widget embedded in the corporate site, using conversational flows, automated lead capture fields, and rules to escalate chats to human agents. Hubspot Live Chat is set up to capture chat transcripts and visitor context, creating contact records and conversation logs within the HubSpot platform to preserve conversational history for follow-up.
Operationally the solution serves marketing and sales functions by qualifying inbound inquiries and routing conversations to an internal inbox for response. Governance appears focused on managing chat scripts, response templates, and inbox routing within the HubSpot environment, with ongoing monitoring of conversation volume and handling procedures.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nchain | Legacy | Nchain | Blockchain Platform | Blockchain | n/a | 2023 | 2024 |
In 2023 Trade Window Holdings signed a memorandum of understanding with Nchain in March to support TradeWindow's Web3 transformation, focusing on traceability, credentials and identity management across global supply chains. The agreement positions Nchain as the deployed Nchain Blockchain Platform to extend TradeWindow's trade technology footprint from New Zealand to international exporters, freight forwarders, ports and government authorities. The collaboration frames Nchain as a core Web3 infrastructure provider for connectivity and data provenance in trade and logistics workflows.
Nchain will supply Web3 infrastructure components aligned with the Blockchain Platform category, including distributed ledger anchoring, decentralized identifiers and verifiable credential capabilities to enable credential issuance and cryptographic identity management. Implemented functional modules concentrate on traceability of shipments, document attestation and credential lifecycle management, configured to map to TradeWindow's product R&D and supply chain event models. Configuration work is described around identity schema, credential policies and traceability event taxonomy to support interoperable data exchange.
The memorandum specifies integration points across exporters, freight forwarders, port operators and government authorities to improve connectivity and traceability across transaction flows. Operational coverage is New Zealand and international trade corridors, with the collaboration intended to accelerate TradeWindow's R&D and product capabilities rather than describe an immediate enterprise-wide production cutover. Governance attention is placed on aligning data exchange standards, credential issuance policies and stakeholder onboarding processes across public and private sector participants.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at TradeWindow
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by TradeWindow Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from TradeWindow IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the TradeWindow digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD TradeWindow Technographics
TradeWindow is a Professional Services organization based in New Zealand,
with around 100 employees and annual revenues of $15.0 million.
TradeWindow operates a diverse technology stack with applications such as
Stripe Payments, Hubspot Live Chat and Nchain,
covering areas like Payment Processing, Chatbots and Conversational AI and Blockchain Platform.
TradeWindow has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, HubSpot and Nchain.
TradeWindow recently adopted applications including
Nchain in 2023, Zoominfo Platform in 2023 and FreshDesk Customer Support in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of TradeWindow’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates TradeWindow’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete TradeWindow technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.