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Trading 212 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Trading 212 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 422 Trading 212 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Trading 212 has purchased the following applications: Boogi Rewards for Customer Loyalty in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Trading 212 is running and its propensity to invest more and deepen its relationship with Boogi or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Trading 212 revenues, which have grown to $256.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Trading 212 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Boogi | Legacy | Boogi Rewards | Customer Loyalty | CRM | n/a | 2023 | 2023 |
In 2023, Trading 212 deployed Boogi Rewards, a Customer Loyalty application. The implementation is recorded by vendor Boogi as a customer engagement deployment for Trading 212.
Boogi Rewards was configured to deliver core Customer Loyalty capabilities including points accumulation, tier management, a rewards catalog, digital wallet and redemption workflows, and campaign orchestration for targeted engagement. The configuration emphasized campaign scheduling, automated engagement triggers, and customer state management consistent with Customer Loyalty functional patterns.
Architecturally the deployment followed a cloud-first reward orchestration model with client side event instrumentation for web and mobile, a centralized ledger for member balances and entitlements, and an administrative console for campaign and catalog management. The design emphasized synthetic separation between the customer facing engagement layer and the back end reward engine to support real time accrual and redemption flows.
Operational governance centered on role based access controls, campaign approval and compliance workflows, and marketing and customer operations ownership of program rules and creative execution. Boogi Rewards was integrated into Trading 212s customer engagement stack through standard API and SDK patterns to enable program activation across digital channels, aligning the Customer Loyalty application with marketing, support and product teams.
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