Minneapolis, 55415, MN,
United States
Traust Consulting Technographics
Traust Consulting Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Traust Consulting and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Traust Consulting employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Traust Consulting has purchased the following applications: Microsoft 365 for Collaboration in 2017, Salesforce Pardot for Marketing Automation in 2021, GoDaddy for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Traust Consulting is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Traust Consulting revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Traust Consulting intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Traust Consulting Tech Stack and Enterprise Applications
Traust Consulting Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Traust Consulting implemented Microsoft 365 to address Collaboration requirements and to standardize internal communications and document management across the firm. The deployment is visible in public materials and is referenced on the company website, indicating Microsoft 365 is part of their collaboration tooling profile.
The Microsoft 365 implementation provided core Collaboration capabilities typical for the category, including hosted Exchange email and calendaring, Microsoft Teams for synchronous communication and meetings, SharePoint and OneDrive for document libraries and content collaboration, and Office desktop and web applications for day to day productivity. Configuration work focused on tenant-level administration, user provisioning, and role based access controls to align productivity tooling with professional services workflows. These modules supported collaboration workflows such as client deliverable preparation, internal knowledge sharing, and cross-team coordination.
Operational scope covered cross functional business functions including consulting delivery teams, client engagement, operations, and internal IT support within the United States based organization. Governance emphasis included centralized tenant administration, access governance and content sharing policies to manage information security and compliance in a services environment. The presence of Microsoft 365 on Traust Consulting's website ties the application selection to both internal collaboration needs and external positioning of the firm.
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Traust Consulting CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Traust Consulting deployed Salesforce Pardot as its Marketing Automation solution on its public website. Traust Consulting is a United States professional services firm with approximately 150 employees that used Salesforce Pardot to instrument web pages, capture inbound prospects, and centralize digital lead capture workflows.
Configuration emphasized standard Salesforce Pardot modules including email marketing automation, form handlers and landing pages, prospect tracking and scoring, engagement programs, and segmentation for nurture streams. Salesforce Pardot was configured to orchestrate campaign flows and manage marketing assets, aligning automated communications to demand generation processes.
Operational scope focused on marketing and demand generation teams with structured handoffs to sales through prospect qualification workflows originating from the website. Governance practices implemented included marketing operations controls such as campaign naming conventions, scoring rules, suppression lists, and routine audits of tracking and form configurations, with ongoing configuration and operational ownership retained by the internal marketing team.
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Traust Consulting IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Traust Consulting deployed GoDaddy as its Application Hosting and Computing Services provider for its public website. The implementation uses GoDaddy to provide web content hosting and domain name provisioning, centralizing DNS management and hosting responsibilities for the corporate site at traust.com, and aligning the application with marketing and client-facing communications functions.
Operational control is exercised through GoDaddy administration tools, enabling site content updates, certificate provisioning workflows, and standard hosting administration such as file publishing and DNS record changes. The deployment places web hosting governance with internal marketing and IT teams via the GoDaddy control plane, and the Traust Consulting GoDaddy Application Hosting and Computing Services relationship is focused on supporting the company website and external digital presence.
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IT Decision Makers and Key Stakeholders at Traust Consulting
Apps Being Evaluated by Traust Consulting Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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