Traxxas
6250 Traxxas Way,
McKinney, 75070, TX,
United States
McKinney, 75070, TX,
United States
1 972-549-3000
Consumer Packaged Goods
Traxxas Technographics
Traxxas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Traxxas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Traxxas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Traxxas has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2015, Zonos Cross-Border for eCommerce in 2019, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Traxxas is running and its propensity to invest more and deepen its relationship with Intuit , PayPal , Zonos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Traxxas revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Traxxas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Traxxas Tech Stack and Enterprise Applications
Traxxas ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2015 | 2015 |
In 2015, Traxxas implemented Intuit QuickBooks Enterprise as its core accounting platform. The deployment brought a single ERP Financial instance to the company to centralize transaction processing for its finance and accounting teams in the United States.
The implementation focused on configuration of standard ERP Financial capabilities within Intuit QuickBooks Enterprise, including general ledger structure and a standardized chart of accounts, accounts payable automation, accounts receivable workflows, inventory valuation controls appropriate for a consumer packaged goods operator, and financial reporting. The deployment emphasized multiuser access, role based permissions, and setup of period close procedures and audit trails aligned with typical ERP Financial controls.
Governance and rollout centered on establishing centralized finance processes, documented month end and cash management workflows, and user access governance for accounting and operations staff. Training and staged cutover were used to onboard accounting, order to cash, and payables functions onto Intuit QuickBooks Enterprise while preserving transactional continuity during the switch to the new ERP Financial environment.
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
Traxxas eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zonos | Legacy | Zonos Cross-Border | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Traxxas deployed Zonos Cross-Border on its website to support cross-border eCommerce flows. The deployment embeds Zonos Cross-Border into the customer-facing storefront to present landed cost estimates, duties and taxes visibility, and localized pricing during checkout. Traxxas Zonos Cross-Border eCommerce supports international order capture and compliance messaging for global shoppers.
Configuration emphasized Zonos Cross-Border modules for landed cost calculation, duties and taxes computation, and checkout localization to surface cost transparency and customs prompts before purchase. The implementation operates at the storefront and checkout layer, feeding cost and compliance information directly into the buyer experience and checkout workflow.
Operational scope centers on online sales and customer experience for international buyers, impacting eCommerce, order capture, and fulfillment handoffs. Governance changes focused on updating checkout workflows and customer messaging to surface cross-border obligations during purchase, centralizing cross-border pricing and compliance at the point of sale.
|
Traxxas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Traxxas implemented Hotjar on its public website to capture user behavior for Customer Experience analysis. Hotjar was deployed as a browser-side behavioral analytics tool to enable session replay, heatmaps, conversion funnel observation, on-site surveys, and feedback polls to support UX and conversion review across the site.
Deployment used Hotjar’s standard front-end instrumentation model with a lightweight JavaScript snippet placed across web pages, enabling page level event capture and session recording for product, marketing, and digital teams. The implementation focused on Customer Experience use cases, providing qualitative session recordings and in-page feedback for iterative UX work while operating within the site’s consent and privacy controls to govern data collection and access by cross-functional teams.
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Traxxas ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2013 | 2013 |
|
Traxxas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
Traxxas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2018 | 2018 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at Traxxas
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Chief Financial Officer | CXO | Finance | |
|
|
|
Manager, Purchasing, Production & Inventory | Manager | Supply Chain | |
|
|
|
Operations Manager | Manager | Finance | |
|
Apps Being Evaluated by Traxxas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Traxxas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Traxxas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Traxxas Technographics
Traxxas is a Consumer Packaged Goods organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Traxxas operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Zonos Cross-Border and Hotjar,
covering areas like ERP Financial, eCommerce and Customer Experience.
Traxxas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Zonos and Contentsquare.
Traxxas recently adopted applications including
PayPal Enterprise in 2021, Salesforce Sales Cloud in 2021 and Rackspace Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Traxxas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Traxxas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Traxxas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.