Tribal Group Australia
7-8 West Federal Mills Park, 3-35 Mackey Street,
Geelong, 3215, VIC,
Australia
Geelong, 3215, VIC,
Australia
61 3 8840-1218
Professional Services
Tribal Group Australia Technographics
Tribal Group Australia Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Tribal Group Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Tribal Group Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Tribal Group Australia has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, Hubspot Live Chat for Chatbots and Conversational AI in 2019, Nintex Promapp for Process Mining in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Tribal Group Australia is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Genesys or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Tribal Group Australia revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tribal Group Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Tribal Group Australia Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2021 | 2022 |
In 2021, Tribal Group Australia implemented Microsoft Dynamics 365 for Finance and Operations as its core ERP Financial platform. The deployment migrated finance and project accounting workloads from Microsoft Dynamics AX into Microsoft Dynamics 365 for Finance and Operations, establishing a unified transactional finance and project ledger for the organization.
The implementation focused on finance and data operations capabilities within Microsoft Dynamics 365 for Finance and Operations, including general ledger processing, accounts payable and receivable workflows, project accounting and time and billing controls, and financial reporting for revenue and cost recognition. Configuration work emphasized project driven accounting and resource utilisation tracking to align financial records with delivery metrics.
Integrations were explicitly instrumented to move transactional and master data from Salesforce through the professional services automation system Kimble into Microsoft Dynamics 365 for Finance and Operations, with Microsoft Azure Logic Apps and RunBooks used to manage interfaces and automate data flows. Business intelligence and analytics were built from consolidated Salesforce, Kimble and D365 data using Power BI to enable drill through analysis across sales, project performance and financial outcomes.
Operational governance covered collaboration with Project Delivery Managers, Accountants and the Tribal executive board, with an internal systems support function responsible for day to day administration and change control. The program emphasized adoption of best practice finance and project controls, interface monitoring, and automation governance to ensure consistent data flows between CRM, PSA and the ERP Financial system.
Business function coverage included finance, project delivery and sales performance reporting, with analytics delivering KPIs and drill through for sales funnels, project performance, staff performance utilisation, and financial outcomes such as revenue, costs and profit margins. Microsoft Dynamics 365 for Finance and Operations served as the central ERP Financial system for reconciled transactional and analytical reporting across those functions.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Tribal Group Australia implemented Hubspot Live Chat in the Chatbots and Conversational AI category on its public website. The deployment embedded the Hubspot Live Chat widget into the corporate web presence to capture real time conversations for customer support and lead capture.
The implementation centered on core conversational modules typical of the category, including an embedded chat widget, real time messaging, canned responses, and automated conversational flows to triage inbound web inquiries. Configuration work emphasized message templates and routing rules to direct inquiries to internal teams, and conversational workflows to handle common support and sales scenarios. Hubspot Live Chat was used to instrument web visitor interactions and present scripted responses for consistent engagement.
Operational scope covered the public website serving Tribal Group Australia clients and prospects, with the application supporting customer support and lead capture business functions. Governance focused on web channel ownership, standardized response templates, and operational processes for chat handling and handoff between web conversations and internal teams. This implementation positions Tribal Group Australia Hubspot Live Chat in the Chatbots and Conversational AI category to support customer support and lead capture business functions.
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nintex | Legacy | Nintex Promapp | Process Mining | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Tribal Group Australia implemented Nintex Promapp, using Nintex Promapp as a Process Mining application to standardize and accelerate customer delivery for education sector software. The deployment targeted delivery teams and consultants responsible for software configuration and implementation, establishing a shared library of process models that map to configuration tasks for product delivery.
The implementation captured and formalized previously dispersed process artifacts, converting Visio maps and consultant-specific documents into a centralized process repository managed in Nintex Promapp. Process modeling and documentation were structured as shareable modules, enabling read only access for customers to review standard workflows and surface required configuration variations prior to rollout.
Operational coverage centered on consultant enablement and customer-facing delivery, with the platform used to upskill junior consultants and reduce single person dependencies on specialist knowledge. Process visibility was embedded at the start of implementations so that process models became core components of the delivery approach rather than standalone internal diagrams.
Governance and workflow restructuring included centralization of delivery collateral and a standardized approach to process documentation, which supported controlled process variations and more consistent customer experiences. Explicit business outcomes reported include faster software deployment, processes that are easily shared with customers, improved professionalism of customer collateral, and a more consistent customer experience.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2010 | 2010 |
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CRM | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2010 | 2010 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Network Virtualisation | IaaS |
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2010 | 2010 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Tribal Group Australia
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Apps Being Evaluated by Tribal Group Australia Executives
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FAQ - APPS RUN THE WORLD Tribal Group Australia Technographics
Tribal Group Australia is a Professional Services organization based in Australia,
with around 200 employees and annual revenues of $20.0 million.
Tribal Group Australia operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Hubspot Live Chat and Nintex Promapp,
covering areas like ERP Financial, Chatbots and Conversational AI and Process Mining.
Tribal Group Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, HubSpot and Nintex.
Tribal Group Australia recently adopted applications including
FreshDesk Customer Support in 2023, Microsoft Dynamics 365 for Finance and Operations in 2021 and HubSpot CMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tribal Group Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Tribal Group Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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