AI Buyer Insights:

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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

Tru Fragrance
Location
7725 S Quincy St,
Willowbrook, 60527, IL,
United States
Website
https://www.trufragrance.com/
Phone
1 800-443-3000
Artw industry
Consumer Packaged Goods
Employee
Revenue

Tru Fragrance Technographics

Tru Fragrance Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Tru Fragrance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Tru Fragrance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Tru Fragrance has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Microsoft 365 for Collaboration in 2019, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Tru Fragrance is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Tru Fragrance revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Tru Fragrance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Tru Fragrance Tech Stack and Enterprise Applications

Tru Fragrance ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Intuit QuickBooks Online Oracle NetSuite ERP ERP Financial ERP n/a 2017 2017
In 2017 Tru Fragrance migrated from Intuit QuickBooks Online to Oracle NetSuite ERP to centralize finance and accounting for a 120 person consumer packaged goods business. The deployment used Oracle NetSuite ERP as a cloud hosted SaaS financial backbone, aligning with the ERP Financial category and consolidating core accounting into a single platform. The implementation focused on standard ERP Financial modules, including general ledger configuration, accounts payable, accounts receivable, cash management, fixed asset tracking, and financial reporting and period close workflows. Configuration work emphasized chart of accounts design, period close automation, and role based security to support month end close and statutory reporting processes. Operational ownership rested with the finance and accounting functions across the United States operations, with process standardization and user training emphasized during rollout. A Tru Fragrance job posting from the implementation period explicitly noted the need for ability and willingness to learn new things, including becoming proficient with the ERP system NetSuite, indicating an emphasis on internal adoption, ongoing user proficiency, and finance team led governance.
Tru Fragrance Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
In 2019 Tru Fragrance implemented Microsoft 365 to centralize Collaboration capabilities across the organization. Tru Fragrance is a United States consumer packaged goods company with about 120 employees and is using Microsoft 365 on their website. The deployment uses core Microsoft 365 capabilities such as Exchange Online for email, SharePoint and OneDrive for cloud document management, and Teams for real time collaboration, reflecting typical Collaboration workflows. Configuration emphasizes user identity, cloud document libraries, team channels, and version control to support marketing, sales, and operations functions. Governance is oriented toward centralized account management and access controls to manage collaboration and content across departments.
Collaboration Collaboration 2020 2020
Tru Fragrance CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Mailchimp Marketing Automation CRM n/a 2017 2017
In 2017, Tru Fragrance implemented Intuit Mailchimp as its Marketing Automation platform. The deployment uses Intuit Mailchimp on the company website to capture subscribers, manage lists, and execute promotional email campaigns and automated messaging. The full application name Intuit Mailchimp is applied for campaign management, list segmentation, signup form deployment, and email automation workflows consistent with Marketing Automation functional patterns. Operational ownership rests with the marketing function and supports direct to consumer ecommerce communications in the United States, with site-based integrations implemented through embedded signup forms and tracking tags. Governance covers centralized audience lists, segmentation rules, and scheduled campaign workflows managed by marketing in coordination with site administration, delivering a web‑centric Marketing Automation capability for promotional and CRM adjacent activities.
Marketing Automation CRM 2020 2020
Tru Fragrance IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Tru Fragrance

First Name Last Name Title Function Department Email Phone
Chief Operating Officer CXO Finance
CMO/Member CXO Finance
CEO and Owner CXO Finance
Chief Financial Officer CXO Finance
Director of Finance Director Finance
Chief Financial Officer CXO Finance
Show All Contacts

Apps Being Evaluated by Tru Fragrance Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Tru Fragrance IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Tru Fragrance digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Tru Fragrance Technographics
Tru Fragrance is a Consumer Packaged Goods organization based in United States, with around 120 employees and annual revenues of $15.0 million.
Tru Fragrance operates a diverse technology stack with applications such as Oracle NetSuite ERP, Microsoft 365 and Intuit Mailchimp, covering areas like ERP Financial, Collaboration and Marketing Automation.
Tru Fragrance has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Microsoft and Intuit.
Tru Fragrance recently adopted applications including GoDaddy Webmail in 2020, Klaviyo in 2020 and GoDaddy in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Tru Fragrance’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Tru Fragrance’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Tru Fragrance technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.