AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

tru Independence Tech Stack and Enterprise Applications

tru Independence Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2020 2020
In 2020, tru Independence implemented Microsoft 365 as its core Collaboration platform. The deployment covers the company’s 24 employees in the United States and is referenced on its public website, indicating organization-wide adoption for productivity and communication access. tru Independence Microsoft 365 Collaboration supports internal communications and document workflows across client service and back-office functions. The Microsoft 365 implementation is a cloud-hosted suite provisioned to provide Exchange email, OneDrive file storage, SharePoint team sites, and Microsoft Teams collaboration capabilities, reflecting standard Collaboration category functionality. Configuration appears to emphasize centralized document libraries and shared mailboxes to streamline small-firm coordination and client-facing correspondence, with identity and access managed through Microsoft account models. Governance likely centers on tenant-level policies, role-based access, and basic information-management controls appropriate for a 24-employee financial services firm.
Collaboration Collaboration 2020 2020
tru Independence CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot CRM CRM CRM n/a 2021 2021
In 2021 tru Independence deployed Hubspot CRM as its CRM to centralize web lead capture and customer records on its public website. The 24 employee United States banking and financial services firm uses Hubspot CRM to instrument website forms and contact pages on https://www.tru-ind.com/ for inbound lead capture and initial qualification. Hubspot CRM configuration emphasizes core CRM modules such as contact and company records, deal pipeline management, contact segmentation, and automated email sequences, reflecting standard CRM functional workflows. The Hubspot CRM implementation includes website form embedding and tracking to populate contacts and create deals, and uses built in tasking and activity timelines to support sales follow up. Operationally the deployment covers sales and marketing workflows in the United States, establishing lead routing, contact ownership rules, and simple workflow automations for handoff between inbound marketing capture and sales outreach. Governance appears oriented toward centralized contact hygiene and process driven follow up, with the cloud hosted Hubspot CRM integrated directly into the website to enable continuous inbound capture and activity logging.
Customer Support CRM 2016 2016
Marketing Automation CRM 2021 2021
tru Independence ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2021 2021
In 2021, tru Independence instrumented its public website with New Relic APM for Application Performance Management. New Relic APM was deployed to capture application-level telemetry from the customer-facing site, including transaction traces, error analytics, and browser performance data. The implementation leveraged standard Application Performance Management capabilities such as real-user monitoring, distributed tracing, configurable dashboards, and alerting, which are consumed by web operations and engineering for incident detection and root cause analysis. tru Independence uses New Relic APM for Application Performance Management to support web operations and engineering functions, with governance focused on consolidated dashboards and alert thresholds to drive operational workflows and troubleshooting.
tru Independence IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2020 2020
SD-WAN IaaS 2018 2018

IT Decision Makers and Key Stakeholders at tru Independence

First Name Last Name Title Function Department Email Phone
CEO CXO Finance
President & COO, Board Member CXO Finance

Apps Being Evaluated by tru Independence Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from tru Independence IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the tru Independence digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD tru Independence Technographics
tru Independence is a Banking and Financial Services organization based in United States, with around 24 employees and annual revenues of $5.0 million.
tru Independence operates a diverse technology stack with applications such as Microsoft 365, Hubspot CRM and New Relic APM, covering areas like Collaboration, CRM and Application Performance Management.
tru Independence has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, HubSpot and New Relic.
tru Independence recently adopted applications including Hubspot CRM in 2021, Hubspot Marketing Automation in 2021 and New Relic APM in 2021, highlighting its ongoing modernization strategy.
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Our research team continuously updates tru Independence’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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